All posts in Copywriting

Conversion Rates

3 Ways to Improve Website Conversion Rates

If you’re getting a lot of traffic to your website, but aren’t generating the sales that you hoped for you need to improvement with your conversion rates.

It can get discouraging with all the work required with building an online business, but don’t give up.

Figure out what you need to change or improve to make your business better.

As long as you continue to market daily and provide valuable content good things will happen.

It all about making little tweaks to your business to improve your conversion rates and get you going in the right direction.

What are Conversion Rates?

Conversion Rates are the percentage of prospective customers who take a desired action you want.

It could be the percentage of people opting in to your list, reading your articles, or purchasing your products.

No matter where your conversion rates are they can always improve.

How to Increase Conversion Rates?

Improving conversion rates in any aspect of your business can eventually lead to an increase in your profits.

There a numerous ways to increase conversion rates and today I wanted to discuss three ways that you can improve them and get your business moving in the right direction.

Increasing online conversion rates

1. Captivating Headlines

Your headline is the first thing that visitors are going to read.

It’s the main reason why most people read an article or become interested in a product.

The right headline can increase your conversion rates dramatically just by getting more people to click.

Split testing should be done when using different headlines.

For more on writing good headlines you can check out this post => Writing Effective Headline Copy .

2. Improve Your Copy

Whether it’s an article, email, or sales page you should always work towards improving your copy.

People need to know the benefits or your product, and the benefits for taking action if they purchase your product.

Having a swipe file is a good tool to have where you have a collection of proven ads and sales letters to use as a reference when writing your sales letter.

Never copy them word for word, but use as a guide to construct your copy.

If you just can’t figure it out you can always outsource the process to someone who does.

It will cost you, but in the meantime you can practice on creating your own winning sales letters until you are comfortable with doing your own.

A trick I use is writing my own and getting someone else to write one for me.

Then I split test and see which works best.

This is something you can try in your business.

3. Improve Website Design

The design of your website can be vital in improving your conversion rates.

If people are coming to your blog or website and don’t enjoy the functionality of the site they will quickly leave.

If it’s not appealing to the eye then visitors are also not going to stay very long.

If you can improve the design of you website and make it easier for them to find articles and opt in to your list you will have a better chance of gaining more customers and making more sales.

Use these 3 tips to improve your website’s conversion rates today.

It’ll be more than worth it if you take the time to utilize these tips.

Once you see your conversions improve with these strategies you can begin implementing others to constantly improve your conversion rates.

Best Wishes!

Headline

Writing Effective Headline Copy

The headline is very important when it comes to writing your copy.

It’s the first thing that grabs the reader’s attention and get them wanting to read more of what you have to offer.

Before you even begin to write your pitch you should be figuring out your headline.

It may take some time, but in the end it will be well worth it once you figure out a catchy headline.

Make sure you study other headlines in your niche and do your research on what things are working in the market.

People respond to powerful and enticing headlines that make them feel a certain way emotionally or puts fire in them to want to take action.

It’s best to use attention grabbing words.

Some examples include:

Discover

Secrets

Expose

Unleash

Introducing

Revealed

These words grab people’s attention and imply something unknown and powerful about to be revealed.

If you’ve seen copy from other marketers you have probably seen some of these words before.

It’s because they work.

4 Elements That Can Be Addressed in a Headline

Self-Interest

Self-Interest deals with providing the prospect with what they want.

Anybody looking to purchase something is looking to fill a need or desire they have…so by writing your headline in a way that addresses the “What’s in it for me?” question you are well on your way to writing a good headline.

An example would be “How to Publish Your First EBook on Amazon.”

People looking to learn how to publish ebooks on amazon will know that the body of the copy should address how they can solve their problem of learning how to accomplish the “What’s in it for me?” Publishing an ebook on Amazon.

News

The news headline should be written in a way that imply’s something big is coming, or something new is being announced.

The body should address a product that describes something that wasn’t previously available, but a long-standing problem has been solved with some solution.

An example would include:

“Finally, an incredibly new and easy weight loss method that blast the weight off quickly. Feel healthier, look sexier, and be happier with this amazing new weight loss secret without having to change your diet or take any pills.”

This headline displays to the reader that the weight loss method is different than what’s been offered in the past.

It also lets them know that it’s quick, easy, and can change the way the feel both inside and out.

Curiosity

Headlines that invoke curiosity in the reader usually deal with a some secret revealed or the promise of generating a want.

An example would be;

“Discover the secret of how a homeless man went from living in a box to becoming CEO of his very own company in less than six months. Learn the secrets he’s never disclosed until now.”

This headline entices the reader by leaving a lot of unanswered questions. How did he do it? What did he do to get off the street? Why did he do it so quickly?

This kind of headline makes the reader want to dedicate a bit more time to figure out exactly what he did and if they can do it too.

Quick and Easy

People also love learning how to do something quick and easy.

This works well in headlines if you are telling the truth.

Never lie in your headlines and only use ethical copy to get your point across.

If there is a quicker or easier way to solve someones problem do your best to provide it in the actual product.

It’s usually a good idea to write multiple headlines and then narrow it down to the ones that fit best.

Also, if you write your headline before actually doing the copy you have a guideline to follow for writing persuasive copy that will get people to take immediate action.

Your headline should not be taken lightly.

Spend as much time and effort as you need on it to get it right.

Every part of a sales letter should be treated with full importance.

If your headline does not jump off the page to you then revise it until it does.

Best Wishes!

Ad Copy

Basics of Writing Good Ad Copy

Writing good ad copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not.

If you are sending a lot of emails in your business then these same skills and tactics apply to you as well.

While there is a slight difference between writing copy online vs. offline you should do your best to master both.

Being able to get the attention of potential customers is vital to your business and can be the difference between getting leads and converting them into raving buyers.

Today I want to discuss with you some tips that can improve your ad copy to get the desired results you seek for the success of your business.

These tips should be on your mind when writing your ad copy because they will help to save you money in the long run and increase your sales over time.

The following list is a quick overview of what it takes to write good copy.

Writing Good Ad Copy

1. Understanding your target audience

It is much easier to write to someone if you know a little bit about them and their background.

Make sure you are doing thorough research on your target audience and are speaking directly to that core group when writing your ad copy.

You should come up with a mental image of who your target audience is and touch on the things they may want or desire.

Focus on their age, where they live, their income, and what their likes or dislikes are.

This will get you a long way in figuring out how to market to your specified audience.

You always want to know the answers to these two questions:

  • Why should your customer buy this product and
  • What’s in it for them?

Many times marketers write copy from their point-of-view and it tends to come out too sales pitchy.

If you aren’t focusing on the needs of the customer then you will never be able to give them what they need and most likely aren’t going to make many sales.

2. Try to find a way to make your ad copy stand out from other marketers online

Most likely the people subscribed to your list are also a part of another list.

What makes what you have to offer different from theirs?

Look for similar sales pages and look for an angle or hook that is different.

3. Have a specific purpose to your ad copy

Yes you want customers to buy, but your objective should be to help solve problems first by offering solutions to the needs of your customer.

4. Take the time to write a good headline

The headline is the first thing they will see so it’s in your best interest to make your headline interesting.

If your headline is weak the customer will likely not read the entire sales page.

If you are writing emails then this section pertains to your subject line.

You want to give your readers a good enough reason to open your email and expect value and purpose.

5. Use headings and sub headings

Headings and sub-headings help to not only break up your copy, but they also help to highlight the benefits of the product.

Remember that ‘what’s in it for me?’ question.

This helps to make the sales copy have more of a flow and gives the reader time to think about what you’re saying.

6. Avoid using filler or fluffy words

It’s not in your best interest to use words like maybe, hope, wish, try could and perhaps.

You want to use concise sentences that are definite and to the point.

Using words like will and can work great.

And always write your copy in the present tense to add strength and definiteness of purpose to your ad copy.

Instead of saying something like ‘was chosen’ it would be best to use ‘received.’

7. Use testimonials or customer quotes

Testimonials work wonders in your ad copy.

This really helps to add proof and to show that others are benefiting from what you have to offer.

If you can add a photo along with their testimonial it boosts your credibility tremendously.

If you can make these people seem real to your potential customers, the better your copy will convert.

It also helps to add there location, but make sure you get permission first before adding testimonials.

It’s best to not use their full name, but an abbreviation of their first or last name.

Once you have finished writing your copy make sure you read it out loud a few times to make sure it flows correctly and gets the point across.

You can also have someone read over it for you.

If you stumble over a section go back and edit it as best as you can.

If someone else reads it see if they are compelled to purchase it, if not, change it!

By utilizing these basic concepts to each piece of ad copy you write you should be well on your way to converting your leads into customers.

Best wishes!