Email Marketing

Email Marketing: Does It Really Work?

Email Marketing is not dead…it really works! Despite what you may have heard email marketing is alive a well. Many online marketers use it today as a way to build their lists, build credibility, and market their products to when needed.

I personally believe it is the way to go especially if you are a newbie online looking to generate some cash flow quickly.

It’s cost effective, not too technical, and many people still rely on their email for quick and easy information. Email is still around and isn’t going anywhere anytime soon.

Whatever your concerns about email marketing quickly throw them out the door. It’s not spam if people opt-in to your list via an offer you are presenting them.

As long as you are sending quality content and not shoving affiliate offers down their throats, all will be well. The trouble comes in when people begin to abuse the art of effective email marketing.

What is Email Marketing?

In short email marketing is a way to market products, services, ideas, or information to a specified target market called a niche.

Whatever niche space you are choose, emails can be created and sent out to your list with the click of a button providing them with a personalized email detailing information they have requested to receive from you.

The objective is to build trust and loyalty with intent of making sales.

Why Email Marketing?

Email Marketing allows you to keep in contact with a customer once a sale is made giving you the ability to make a sale over and over again.

With the assistance of the software you can retain current clients, as well as look for existing clients to serve in new markets.

5 Benefits include:

  • Affordability– Compared to other paid methods online email marketing is affordable based on the size of your list and the amount of sales you make. You can easily make a return on investment in the same day.
  • Simple and Fast- Sending out an email to your list is easy to learn. And best of all it is quick. Think about having to send out 100 emails individually vs. 100 emails with one click.
  • Convenience- It’s so convenient to be able to send out a large number of emails from the comfort of a laptop, computer, or mobile device. You can virtually be connected from anywhere in the world as long as you have internet connection.
  • Relationship Driven- Your emails should not be spam. They should be well thought out messages that provide value to your list. Giving them a reason to want what you have to offer.
  • Personalized- If done correctly each message you send should make the reader feel like it’s a personal message to them. That you are speaking directly to them and looking to solve their problems.

Email Marketing is a great way to promote content and build yourself a brand in any niche space. It takes time to learn the things needed, but it’s well worth it once you get the ball rolling.

Most email marketing business can be up and running in a day and can be started with less than $100. It’s about providing quality content, building relationships, and solving problems.

Email Marketing: Does It Really Work? was last modified: February 27th, 2015 by BJ Henderson

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