All posts tagged Ad

Solo Ad

Solos Ads: How to Write a Compelling Solo Ad

When growing an online business awareness needs to be given to your product or service to make any kind of income.

Your main goal is to provide something that the customer is missing, but how can you get what you have to offer in front of those that are seeking you?

One of the best ways to get targeted traffic to your site is solo ad advertising and writing compelling solo ad copy.

If you are to make the kind of sales you desire writing compelling solo ad content is vital to bringing life to your business.

What is a Solo Ad?

A solo ad is a form of advertisement sent out void of any other advertisements. No other ads are seen or competing.

Therefore, somebody that clicks on your ad usually clicks on it because they are generally interested in what you have to offer.

How to Write a Solo Ad?

A solo ad must appeal to the reader and get across exactly what you want to say in a limited amount of space to keep operating costs within budget.

It must be written in a way that is going to produce the results you are seeking of gaining leads or making a sale.

Now when a reader is observing the page they are on, looking at whatever information they are seeking, your solo ad must stand out amongst the others on the page.

There has to be something unique about your ad that will get them to stop what they are doing and browse. This is why your first few words in your ad are most important.

They must jump out the grab the reader’s attention!

Make sure you choose your words very strategically and carefully. The reader must get something out of your ad in a few short words…

How can they benefit from what you have to offer?

How can you make their life better or easier?

Now once you have got their attention and mind going you have to provide them with a bit more information in a capture page and get them to act quickly on your offer.

You can provide them with a “guarantee offer” or a “limited time special offer.” Interest them, make them desire your offer, and get them to take immediate action.

Without these ingredients it is going to be difficult to get people to become a lead and potential customer. Your objective is to get as many leads as possible within your budget because time is money.

Research what ads are working if you have multiple ads and adjust your ads based on the positive/negative information you are receiving from the amount of clicks you get. It may take some trial and error, but can be done with time and effort.

Don’t Be a Gimmick

Keep it simple and to the point. Research and find out what other solo ads are working and do what they do.

You want to write out your solo ad and read it out loud to yourself. Ask yourself if you were a potential customer would you be interested in what this person was offering based off your ad.

Read different techniques and strategies that will help you improve on your ad copy. Make sure you provide your name in the copy so that people can feel more comfortable and trusting with giving you their information.

Finish with a P.S.

I finish my ads with a P.S. so it’s the last thing that the readers see to stick in their minds. It usually details an important sales piece or a brief message on the product or service I am offering.

Always remember the K.I.S.S. principle. Kit It Simple…You know the rest.

With these tips you will be sure to increase your business productivity.

Best wishes!!!