All posts tagged Ads

Ad Copy

Basics of Writing Good Ad Copy

Writing good ad copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not.

If you are sending a lot of emails in your business then these same skills and tactics apply to you as well.

While there is a slight difference between writing copy online vs. offline you should do your best to master both.

Being able to get the attention of potential customers is vital to your business and can be the difference between getting leads and converting them into raving buyers.

Today I want to discuss with you some tips that can improve your ad copy to get the desired results you seek for the success of your business.

These tips should be on your mind when writing your ad copy because they will help to save you money in the long run and increase your sales over time.

The following list is a quick overview of what it takes to write good copy.

Writing Good Ad Copy

1. Understanding your target audience

It is much easier to write to someone if you know a little bit about them and their background.

Make sure you are doing thorough research on your target audience and are speaking directly to that core group when writing your ad copy.

You should come up with a mental image of who your target audience is and touch on the things they may want or desire.

Focus on their age, where they live, their income, and what their likes or dislikes are.

This will get you a long way in figuring out how to market to your specified audience.

You always want to know the answers to these two questions:

  • Why should your customer buy this product and
  • What’s in it for them?

Many times marketers write copy from their point-of-view and it tends to come out too sales pitchy.

If you aren’t focusing on the needs of the customer then you will never be able to give them what they need and most likely aren’t going to make many sales.

2. Try to find a way to make your ad copy stand out from other marketers online

Most likely the people subscribed to your list are also a part of another list.

What makes what you have to offer different from theirs?

Look for similar sales pages and look for an angle or hook that is different.

3. Have a specific purpose to your ad copy

Yes you want customers to buy, but your objective should be to help solve problems first by offering solutions to the needs of your customer.

4. Take the time to write a good headline

The headline is the first thing they will see so it’s in your best interest to make your headline interesting.

If your headline is weak the customer will likely not read the entire sales page.

If you are writing emails then this section pertains to your subject line.

You want to give your readers a good enough reason to open your email and expect value and purpose.

5. Use headings and sub headings

Headings and sub-headings help to not only break up your copy, but they also help to highlight the benefits of the product.

Remember that ‘what’s in it for me?’ question.

This helps to make the sales copy have more of a flow and gives the reader time to think about what you’re saying.

6. Avoid using filler or fluffy words

It’s not in your best interest to use words like maybe, hope, wish, try could and perhaps.

You want to use concise sentences that are definite and to the point.

Using words like will and can work great.

And always write your copy in the present tense to add strength and definiteness of purpose to your ad copy.

Instead of saying something like ‘was chosen’ it would be best to use ‘received.’

7. Use testimonials or customer quotes

Testimonials work wonders in your ad copy.

This really helps to add proof and to show that others are benefiting from what you have to offer.

If you can add a photo along with their testimonial it boosts your credibility tremendously.

If you can make these people seem real to your potential customers, the better your copy will convert.

It also helps to add there location, but make sure you get permission first before adding testimonials.

It’s best to not use their full name, but an abbreviation of their first or last name.

Once you have finished writing your copy make sure you read it out loud a few times to make sure it flows correctly and gets the point across.

You can also have someone read over it for you.

If you stumble over a section go back and edit it as best as you can.

If someone else reads it see if they are compelled to purchase it, if not, change it!

By utilizing these basic concepts to each piece of ad copy you write you should be well on your way to converting your leads into customers.

Best wishes!

Classified Ad

Writing Your First Classified Ad

Nothing can happen in your email marketing business without generating leads.

If you can’t get leads and convert those leads into sales then you are wasting your efforts.

Furthermore, if you don’t know how to write your ads in a way that will generate leads then you’re going to have a hard time building your online business.

What is a Classified Ad?

A classified ad is a form of advertising most commonly used in newspapers, periodicals, or online publications.

While some are paid, most can be done free.

Classified ad writing can be considered an art form due to the fact that you have very limited space advertise to leads.

Your goal should be to post often and get to the point quickly.

Today I want to discuss a couple tips that can help you compose your classified ad in a way that will generate leads.

This will work for paid and free ads alike.

2 Tips for Writing a Classified Ad?

1) Target Your Prospects

It’s imperative that you target your prospects.

If you are writing your classified ad in a way that targets everyone then you will not reach anyone.

Your objective should be to focus on your target group and address their pain points.

Focus on your niche market and write your ad in a way that directly correlates with what they need.

You should be thinking about the age, gender, lifestyle, and income group you are looking to target.

When you figure out your group target write you classified as in a way that directly speaks to them.

In the end this will give you the best opportunity to generate targeted prospects for your business that are looking to buy.

2) Have an Amazing Headline

A headline alone can make or break an ad.

You should spend your time focusing on a headline that is going to capture this groups attention.

Once you have figured out the group you want to target you want to compose a headline that’s going to get them to click.

Your headline to explain what’s in it for them if they click.

Although you won’t have much space for a long headline it should be written in a way that gets their attention and makes them want to click to learn more.

Your headline should be unique, ultra-specific, useful to their problem, and should create a sense of urgency in their minds.

If you can write a headline that covers these four things you can get targeted prospects clicking your ad for more.

Even if you can cover two out of the four your chances of them clicking are better than none.

These two tips should be used when writing your first classified ad.

If you take the time to master these two things you will be well on your way to getting the most out of your efforts.

Do not forget to focus on your target group and move them emotionally.

People respond to words that can get them thinking or make them feel a certain way.

If you can connect with them on an emotional level you can get them to click and potentially gain a customer for life.

Focus on these tips and you will be well on your way to building a wonderful business.

To get the most out of your ads you can learn more by clicking here => How to Write Smoking Ads <=.

Best Wishes!

Solo Ad

Solos Ads: How to Write a Compelling Solo Ad

When growing an online business awareness needs to be given to your product or service to make any kind of income.

Your main goal is to provide something that the customer is missing, but how can you get what you have to offer in front of those that are seeking you?

One of the best ways to get targeted traffic to your site is solo ad advertising and writing compelling solo ad copy.

If you are to make the kind of sales you desire writing compelling solo ad content is vital to bringing life to your business.

What is a Solo Ad?

A solo ad is a form of advertisement sent out void of any other advertisements. No other ads are seen or competing.

Therefore, somebody that clicks on your ad usually clicks on it because they are generally interested in what you have to offer.

How to Write a Solo Ad?

A solo ad must appeal to the reader and get across exactly what you want to say in a limited amount of space to keep operating costs within budget.

It must be written in a way that is going to produce the results you are seeking of gaining leads or making a sale.

Now when a reader is observing the page they are on, looking at whatever information they are seeking, your solo ad must stand out amongst the others on the page.

There has to be something unique about your ad that will get them to stop what they are doing and browse. This is why your first few words in your ad are most important.

They must jump out the grab the reader’s attention!

Make sure you choose your words very strategically and carefully. The reader must get something out of your ad in a few short words…

How can they benefit from what you have to offer?

How can you make their life better or easier?

Now once you have got their attention and mind going you have to provide them with a bit more information in a capture page and get them to act quickly on your offer.

You can provide them with a “guarantee offer” or a “limited time special offer.” Interest them, make them desire your offer, and get them to take immediate action.

Without these ingredients it is going to be difficult to get people to become a lead and potential customer. Your objective is to get as many leads as possible within your budget because time is money.

Research what ads are working if you have multiple ads and adjust your ads based on the positive/negative information you are receiving from the amount of clicks you get. It may take some trial and error, but can be done with time and effort.

Don’t Be a Gimmick

Keep it simple and to the point. Research and find out what other solo ads are working and do what they do.

You want to write out your solo ad and read it out loud to yourself. Ask yourself if you were a potential customer would you be interested in what this person was offering based off your ad.

Read different techniques and strategies that will help you improve on your ad copy. Make sure you provide your name in the copy so that people can feel more comfortable and trusting with giving you their information.

Finish with a P.S.

I finish my ads with a P.S. so it’s the last thing that the readers see to stick in their minds. It usually details an important sales piece or a brief message on the product or service I am offering.

Always remember the K.I.S.S. principle. Kit It Simple…You know the rest.

With these tips you will be sure to increase your business productivity.

Best wishes!!!