All posts tagged Article Marketing

Article Writing

5 Article Writing Mistakes That Will Cost You

Article writing can be a great way to express your knowledge and get tons of traffic for your website or blog.

If you are running an online business it’s definitely beneficial to have a blog where people can go to learn more about you and your business.

If your articles are good people will praise you and continue to come back to your website for more information and updates.

If your articles are bad people will leave never to return again.

Today I wanted to discuss some common mistakes you should avoid before submitting a post to your blog.

5 Article Writing Mistakes to Avoid

1. Not Reviewing Your Work Before Submitting

While some common mistakes are acceptable, too many grammatical errors can get in the way of getting your point across.

If your readers cannot understand what you’re trying to say they are going to quickly exit your site and not return.

This hurts your traffic and ultimately your potential to make sales.

Simple mistakes of wrong spelling and punctuation errors can cause your article to be labelled as “low quality” and won’t get approved by article directories.

This creates problems for you in the search engines with getting your articles ranked high enough to generate organic traffic.

Make sure you are reviewing your articles for major errors or getting someone to proof read them for you before clicking the submit button.

2. Being Too Direct With the Sell

People enjoy buying things on or off the internet, but very few people like to be sold.

Too much hard sell, bragging, and self-promotion can hurt you in article writing.

People have come to your website to get their problems solved and that should be your priority.

If what you have to offer solves their problem they will be happy to buy, but people aren’t looking for the hard sell.

Make your article writing count by providing people with solutions and then providing them with a product that can help.

3. Headline and Body Copy Aren’t Congruent

Have you ever clicked an article because of the headline only to find out the body of the content was something totally different?

Yes?

Yea me too…

I felt cheated!

Your article writing should have a good flow to it.

Things should match up and be easy to follow.

If someone clicks on your article because your headline states that they can learn a new language in 30 days, then your article should reflect that in some way.

It is highly important that whatever is said in your headline reflects what you have in the body.

You have to train your readers to respond to your offers accordingly.

4. Overusing Keywords for SEO

Overusing keywords in your articles will hurt you more than they will help.

One thing that you don’t want to do is spam your article with a particular keyword.

This will hurt you in the search engines, as well as the article directories.

And if your articles aren’t getting ranked or published then that means no traffic.

It’s important to optimize your articles for SEO and using keywords strategically throughout your article writing is the way to go.

Ideally, keywords or key phrases you target should be no more than 2%.

Do your best to use 1-2 keywords per 100 words in your article writing.

5. Having No Call-to-Action at the End of Your Article

Having a call-to-action at the end of your article is the most important thing besides a good headline.

A good headline is designed to get people to click, but if they make it to the end of your article they need to know what to do next or else they just exit your website.

A call-to-action gets people to make an action they normally wouldn’t take otherwise for a desire or goal that you want.

It doesn’t have to be selling something, but if you want them to share ask them to share.

If you want them to check out another article, ask.

This can do wonders for your business and take your article writing to new heights with this simple strategy.

Begin to utilize it at the end of your articles if you want your readers to take another action.

You should avoid these mistakes at all costs.

If you have an online business your objective should be to provide your readers with quality information that can solve their problems.

Simple mistakes are normally looked past, but huge mistakes can cost you.

Make sure you are going over your work or getting someone else to check it over before submitting your articles.

Best Wishes!

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Article Marketing

Using Article Marketing to Drive Traffic

Article marketing is an awesome way to drive traffic to your website if used properly.

It can be used as a form of marketing and advertising by which you write articles and submit them to article marketplaces.

The articles should be niche related and can be used to redirect traffic back to your main site.

Article marketing is a great way to get high quality traffic for free.

Many people join article marketing directories daily to promote products or services and acquire information.

These directories can be used to grow your business by leaps and bounds quickly and for free.

Tips for Article Marketing

Write 400-600 word articles- Keep your articles within the 400-600 word range. People tend to like to read the shorter articles that are information packed and to the point. If you can stay in the range you will keep peoples attention and attract more engaging readers.

Interesting Titles- Try to make your titles interested and SEO focused. If you have a keyword you are working off, which you should, it should be in the title and strategically placed throughout the article to help you in the search engines. Try to make your titles information focused and stand out from the competition.

Remain Consistent- Post as often as possible to show how serious you are about your craft. Engage your readers and comment on other peoples posts. Spend time daily reading other articles and exchanging ideas among members of the directories.

Benefits of Article Marketing

1) Free Targeted Leads

If you are looking for a way to get organic traffic article marketing is a good way to get free leads that are targeted to your niche.

If you are writing niche specific articles on topics people are interested in they will respond well to your posts.

Your articles will give you the ability to build trust with your subscribers as long as you are providing them with quality content.

Your objective should be to convert these people into raving fans.

The more articles you post the more people will see you as an expert and will want to join your list and purchase products from you over time.

There are many directories out there to choose from.

Make sure you join the ones that have a steady flow of traffic and have good interaction between members.

Some examples of directories you can join include:

www.ezinearticles.com

www.goarticles.com

www.directoryofezines.com

www.articlealley.com

2) Improve Search Engine Rank

By utilizing the power of article marketing you can also boost your search engine rankings.

It all comes down to getting your articles out there and building that foundation on the web with back linking, keywords, shares, and traffic.

Over time your site will gain recognition and your popularity will increase gradually bringing you more quality free traffic.

This isn’t an easy way of generating traffic for your blog/website, but the traffic will be quality organic traffic.

People that are totally looking for what you have to offer.

It will be time consuming compared to most other strategies, but is a great strategy for building a strong foundation for your business that will generate leads gradually over a longer period of time as opposed to paid traffic strategies.

Best Wishes!

Blog

2 Ways to Increase Blog Traffic

Setting up a blog has become much easier with sites like Blogger and WordPress. Today it doesn’t take much to setup a blog. It only requires basic skills, because you don’t have to know much HTML if any at all.

This is one reason why the blogging world has become a huge space that attracts new people daily. With so many people blogging and so much information on the Web the question to ask is:

How do you attract new visitors to your blog?

In today’s post I’m going to share with you two easy and free ways to increase traffic to your blog.

1) Article Marketing

Article marketing is pretty simple. It’s creating quality articles and posting them to your blog site or article directories. The difficult part is providing quality content that separates you from the competition and staying consistent with posting your articles.

The best directories will help to get your articles ranked more quickly, which would usually take much longer on your own. So take time to find which directories will work best for you.

You can find some article directories simply by doing a Google search. One of which I am a member of is http://www.ezinearticles.com.

All you have to do is write the article one time and post it to the different blogs and directories. This helps giving your content credibility and once again will assist with ranking it higher in the search engines.

Furthermore, your articles can be submitted to the article directories for syndication. This allows other people to post your work to their blog or site as long as they give you the credit for writing the article.

Another way to increase traffic to your blog is…

2) Forum Marketing

Forum Marketing is another free method that can be used for your blog. Finding forums in your particular niche space and sharing ideas, blog posts, and answering questions quickly puts you in position to be seen as an authority.

People respond to that by wanting to learn more about you, as well as learn from you. What you want to do is make insightful posts, answer questions, and ask questions.

This shows that you are not a spammer and are genuinely interested in the community and what it has to offer. When this happens you are usually allowed to promote your website in the “signature” area of you posts.

If the site doesn’t allow for you to advertise your site in that area it’s still best to join the forums for knowledge and building relationships with people in your niche space. You never know what new things you can learn.

It all depends on where you want to take yourself and your business.

These two tips will increase your blog traffic and potentially make more money for you.

While time consuming if you don’t have the money these are great resources to build up traffic over time.

Thanks for reading.