All posts tagged Content Marketing

Lead Generation

Importance of Creating Consistent Content For Lead Generation to Make Sales

Content is king when it comes to lead generation.

If you’re a blogger, email marketer, or an affiliate marketer you’re going to have to create valuable content for your leads one way or another if you want to make money online.

Money is certainly a motivating force in any business, but when it comes to online marketing the only way money pours in is when you can provide solutions to a problem.

It’s all about the relationship you create with a prospect.

If you can provide them with a solution, they in turn provide you with their money.

That’s usually how business works.

The more value you provide, ultimately the more money you can potentially make.

What is Lead Generation?

Lead generation consists of the action a marketer will take to get the contact information from a target group.

These leads can be generated using various resources and marketing strategies including squeeze pages, ezines, advertising, and surveys to name a few things.

Once the desired information is obtained the marketer can now contact the prospect directly or send them through a sales funnel to convert into a buyer.

Qualified leads are the most important asset a business can have.

When you generate leads you give yourself the opportunity to constantly grow your business.

Providing Valuable Content to Build a Relationship with Your Leads…

When it comes to obtaining leads for your business the important things should happen after that lead is secured.

Lead generation isn’t too difficult once you learn where and how to obtain them.

The difficult part comes in when you have to follow up with those leads and build a relationship with them to convert them into buyers.

This was an issue I had when I first began online.

Instead of solving problems I would just send people offers with no explanation or reason hoping they would buy.

I got sales here and there, but nothing consistent and I was quickly losing money because of it.

I couldn’t figure out why people weren’t buying.

But now I know it’s because I wasn’t providing them with any value and wasn’t directly solving their problems.

Building a relationship with your leads is one of the most important things you can do in your business.

Customers are the lifeblood of a successful business and converting them is vital.

Spamming is not the way to go.

You provide value by sending them information through articles, ebooks, videos, tutorials, podcasts, and one-on-sessions.

There are countless ways to provide value to your list, but it’s your duty to figure out which works best for you.

Some of the most successful marketers online use a variety of ways to provide value to their list.

Be creative.

Creating a strong relationship with your leads will ultimately lead to purchases and ideally repeat purchases.

So while lead generation is the initial step don’t look past the follow-up and relationship building because that’s what will lead to your sales.

Best Wishes!

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3 Ways Content Marketing Can Make You Money

Many people get stuck on how to actually make money online with blogging. They know how to set up a blog site and know that posting content is important, but lack the necessary tools to actually monetize their site.

They provide loads of helpful information to people looking for answers, but don’t know how to get them to buy.

When does the money start rolling in?

This is a very important question because you want to start making money as quickly as possible. I think it would be great to set up a blog and get some form of compensation rolling in.

There are various ways to make money online, but for the sake of this article I’m going to discuss three of the ways you can make money online with a blog.

If your goal is to make money with blogging you can make a TON of money over time if you set it up properly.

These three methods can arguably be considered the most effective and fastest ways to earn money with your blog.

List Building

If you’ve been a part of internet marketing you should know what a squeeze page or lead capture page is. You can use this page to offer a report, book, videos, or content in order to get people to opt-in to your list.

Once they’ve entered their email information they become a part of your mailing list and you now have the ability to communicate with them instantly with a click of a button.

You are able to now improve your relationship with them by providing them with more valuable information and can hopefully sell them something when the time is right.

Squeeze pages are awesome as a marketing tool and a valuable to quick success.

But a blog with loads of content where visitors can come to read and interact without having to subscribe first is far more valuable.

You hopefully help to solve a problem first which builds your credibility and trust with the reader. This in turn helps you to get them to join your list much easier and probably increase your chance of getting them to buy from you in the future.

The goal should be to give, give, give before expecting anything in return. Make their visit pleasant and worth their time.

Provide an opt-in form in plain sight for them and your loyal fans will subscribe and be waiting to buy from you when you have something valuable to offer.

Content marketing is a great way to build a list, and building a list is one of the best ways to make money online.

Once you have a list and a relationship with your list making money shouldn’t be difficult. It’s about building that foundation first. And once you have a list it’s yours. You have complete control.

Ads/Affiliate Products

The second way to make money with content is displaying ads on your website. This is probably the quickest way to make money online.

You find someone else’s product, put it in front of someone who needs it, and when they buy you get a commission off the sale if it’s not your own product.

If you have a blog and you load it up with articles, tutorials, reviews, and videos on a particular topic you can link those to other trusted resources of people who actually have products to offer.

You’ve done the work for the reader by providing them with all the information they need to make an educated purchase and you reap the reward in the end.

Your content is what initially got them to your blog. And if set up correctly they will notice you have ads running for your particular niche.

They become interested in the ads because everything matches up. When they click the ad and make a purchase you get paid.

I think it’s safe to say most of us have purchased something online before and didn’t even know how we got there. You may have been looking up information, found a blog site, and ended up at a checkout an hour later.

This is the power behind effective content marketing.

One mistake people make when setting up their blog is not having the ads running on their blog match up with the content provided. Make sure these two coincide.

People are there for a certain topic or product so if you’re going to sell something make sure it’s relevant to what they’re looking for.

Joint Ventures

A third way to make money with content marketing is starting a joint venture partnership with someone in your niche space by leveraging your email list.

This is a free way to further build your list.

It’s really easy and it’s a great way to get quick sales and new customers.

Both you and your JV partner benefit through increasing profits as well as gaining new customers. Money can be exchange between the two of you or you can do a swap.

Make sure you do your research on the person you are doing a JV with. Don’t just JV with everyone who approaches you. Not all lists are built the same.

Check out whatever product or service they are offering and make sure it’s something that will be beneficial to your list.

If it’s not a product or person you believe in then go with your gut and don’t partner with that person. Do you best to maintain your credibility with your list because the can potentially be the bread and butter of your operation.

No need to work hard building that list just to throw it down the drain from not doing your due diligence with researching the best product/service for them.

I know people who have made 6 and even 7 figures using this method. It’s definitely powerful if done correctly.

I’ve touched on three ways to make money online with content marketing. These are the only ways to make money online and there are many other great ways to make money.

It’s best to figure out what works best for you and your business.

I think list building is the most important thing you can do because once the list is built it’s yours forever. As I stated you have full control over your list.

As with ads and joint ventures these methods can be very profitable as well, but the control usually isn’t in your hands. They are definitely great ways to supplement your main money maker which should be your list.

When you get to a point where you are creating your own products if that’s a way you’d like to go it opens up a whole different lane for you list. Hopefully we’ll get a chance to discuss that further later on.

But for now I hope you found this article helpful.