All posts tagged Email Marketing Campaign

Solo Ads

Why Solo Ads Are An Effective Method to Build an Email List

Solo ads, also known as an ezine, are probably one of the least utilized advertising methods on the internet today.

Solo ads are an online newsletter that sells advertising space without any other ads to compete with.

The good part about solo ads is that you don’t have to wait for traffic to come to you.

They provide instant targeted traffic that can be easy to scale once your campaign has been tested and tweaked.

You can contact your target audience directly without having to build your own lists.

You have the ability to use other people’s lists to grown your very own quickly.

It’s a very effective method of getting your message in front of new subscribers without any distractions.

How Solo Ads Work

Solo ads are stand alone advertisements that you can use to promote yourself, your business, or your product.

You find a vendor in your niche, purchase space on their ezine, and they send out your message/offer to their entire list for a fee.

Depending on the agreement your solo ad gets sent out once or a number of times to encourage subscribers to take immediate action.

Benefits of using solo ads…

Ezine solo ads can be very cost effective compared to other advertising methods on the web.

They give you the luxury of being able to reach a much larger audience for less in most cases.

Furthermore, if you do the right research, the traffic is also super targeted.

In effect you are using other people’s targeted list to build your very own subscriber list by tapping directly into their inbox.

You are better able to hold the subscribers attention because they only get to see your ad.

If your ad copy is up to par you can build a list quickly and create your own subscriber list of raving fans in no time.

How to get the most from your solo ad campaign…

You will get the best from your solo ad campaigns if you target subscribers that are directly related to your niche.

If your targeting doesn’t match what you are selling more than likely people aren’t going to be interested.

You will just be throwing money down the drain.

Do your best to provide value to the recipients.

Your objective to is get them to provide you with their contact information.

Never try to sell them in the first email.

Provide them with an offer they can’t refuse to get them to subscribe to your list.

Once your have their information, build a relationship, and then fill a need.

Track your results…

It is imperative that you track your results by monitoring the number of clicks, leads, or sales each of your solo ad campaigns generate.

This will help you to improve on your campaigns and to be able to scale up later once your have all the kinks fixed.

Solo ads are a great way you can use to build your email list.

It’s going to take time and effort to get it correct because their are lots of components to consider to make a solo ad work.

A lot of people struggle with finding the right providers, writing effective ad copy, and even figuring out how to convert the leads into sales.

You can use Google to find ezine ad providers in your niche by typing “Ezine” into the search box and whatever niche your in.

Make sure you ask the provider any questions you may have and only purchase when you are comfortable.

You can learn “how to write ad copy” on your own or outsource someone else more experienced to write for you until you are comfortable with writing your own ad copy.

Building a relationship with your list is important.

This will be the most important aspect of converting your leads into sales.

Provide them with quality content and engage your list directly.

Ask questions, provide videos, tutorials, webinars, etc.

There are many ways to build a good relationship with your list.

It’s all about what you are comfortable with.

But overall, you should just be yourself.

Best Wishes!