All posts tagged Email Marketing

List Building

Why You Should Be List Building From Day One

If you want to create a lasting business for the long-term then list building should be one of your go-to methods.

It’s one of the surest and proven ways to make money over and over again if done correctly.

When I say list building I mean email marketing.

Building a list of subscribers who are looking for a solution to a problem.

Your goal should be to bridge that gap.

If you take the time to build a genuine relationship with your subscribers then your chances of earning money through your list building efforts increase tremendously.

The first dollar I ever made online was through list building and it will continue to be one of my main methods of earning money online.

Today I want to discuss with you why list building is important, what you’ll need to get started, and why you don’t need a huge list to make money.

Let’s get started…

Why Is List Building Important?

At some point in time with your online ventures, if you haven’t heard it already, you will hear the term “the money is in the list.”

It refers to the fact that perhaps THE single most important thing you can be doing while building your online business is to have an email list of subscribers who are interested in the information your are providing in a chosen niche.

The more subscribers you get, the more of a chance you will have to earn money with your business everyday.

And the best part is you get to make sales over-and-over again as long as you are providing your list with quality information and products.

In business it’s often said that the single biggest cost is acquiring new customers.

It’s not always easy finding people to purchase your products.

It can take lots of time and can even cost lots of money depending on how you’re going about your list building efforts.

If you have a list of people who are willing to buy from you it should be your best interest to keep them on a list for potential future purchases.

It makes little sense to go through the effort of acquiring new customers and letting them walk away never to return again.

By building a list you create the opportunity to communicate on a regular basis.

Over time you build a relationship with your subscribers and as they come to trust you more it becomes easier to sell them higher ticket items.

Most people who opt-in to your list will not purchase on the first time.

You will have to send them multiple offers and information before they even consider buying from you.

With list building you have the opportunity to create that relationship of trust, therefore giving you a better chance of making the sale.

3 List Building Tools You’ll Need

3 List Building Tools

1. Blog/Website- You’re going to need a place to send people to check out your offer, product, or services.

Having a blog or website gives you the medium to send people to begin your pitch to get people to opt-in to your list.

You want to make sure that your website is set up in a way that is easy to capture leads and easy for them to be able to provide you with their information.

You should have a form asking people to enter their email address in return for something of value.

This could include an ebook, software, information, tools, updates, videos, etc.

Anything that will get them to enter their information into your email form.

2. Autoresponder

Click to Get Started Free

You’re going to need a place to house those leads.

This is the purpose of an autoresponder.

It allows you the ability to be able to keep all of your subscribers in one location to send out emails whenever you want.

You don’t have to email people one-by-one.

You can send to everyone on your list or a select group.

Emails can be scheduled at different times and can even be preset to send out on different days.

The entire process can be automated or you can email them daily.

The autoresponder service I use is GetResponse.

It’s one of the best services out and they offer some awesome training if you’re just getting started.

Check it out…You’re first 30 days are FREE!

3. Traffic

Click For Traffic Generation

There’s no point of having the first two tools if you can’t get traffic to your website.

You can do free marketing or paid marketing to generate traffic.

Some free ways to generate traffic include seo, blog commenting, video marketing, forum marketing, and social media.

Paid ways could include solo ads, ppc, banners ads, or ad-networks.

It’s probably best to start off figuring out how to generate traffic through free methods.

Once you have that down, then you can work your way into paying for traffic to get a steady flow.

It all depends on your goals, your time, and your budget.

You Don’t Need a Ton of Subscribers

If you’re looking to make your first dollar online you don’t need a ton of subscribers to do it.

The very first list I had was composed of less than 1,000 subscribers and I went on to make over a couple thousand dollars with that list and I spent nothing.

On one of my very first campaigns with the list I made $1,106 with just one email.

I’ve known other marketers online who have made lots of money with just a list of 50 subscribers.

If you’re making money with only 50 subscribers consistently, then you’re getting a 2% conversion rate for your email marketing campaigns – which is pretty good.

It’s all in the quality of your product and the relationship you build with your list.

It makes no difference if you’re selling your own product or someone else’s, a list is essential if you want to make consistent money online.

If you’re looking to make money online you should get started list building as soon as possible.

The sooner you get started the better your chances of making money.

Focus on getting traffic to your blog or website and work on building a relationship with your subscribers through your autoresponder messages.

You don’t need a huge list to make your first dollar online.

Don’t get discouraged.

Make the necessary adjustments until you get it right.

For more tips and post subscribe to my blog/newsletter.

Also, don’t forget to share on social media.

Best Wishes!

Ezine Newsletter

Ezine Newsletter Know How

One proven way to make money on the internet involves having your own ezine newsletter.

In a nutshell, you send out your newsletters periodically to subscribers on information they are seeking.

You can provide them with updates, product offers, or services.

The best part about this business model is that you have a flexible choice in automating the process or manually sending out your newsletter whenever you want.

You don’t have to invest large sums of money to get your ezine newsletter going.

All you need to start is a good autoresponder service and a commitment to building an email list.

You don’t even need to create your own products.

You can become an affiliate for other people and receive a commission each time you make a sale.

While not necessary to make money online, having an ezine newsletter should be a part of every internet marketers blueprint.

Using a Freebie Get Subscribers to Join Your Ezine Newsletter

Giving out a free report, download, or guide is a good way to build your ezine newsletter.

It’s one of the most effective ways to gain new subscribers.

An ebook works wonders because it allows you the opportunity to demonstrate your expertise all while providing value.

People enjoy getting value and by providing them with quality content you not only give yourself credibility, but you also build a relationship.

You can get your report to go viral and have it spread around the internet giving you free leads.

You build your list quickly and have the ability to earn more money from you ezine newsletter.

A report allows you the ability to not only give valuable information, but you can also direct them to products that can improve any problems they may be have.

It’s a win-win relationship.

Capturing ezine subscribers with a report gives people a reason to do business with you.

While not all people are ready to buy immediately, having them on your ezine newsletter allows you the opportunity to keep in constant communication with them.

Always provide your list with content that is helpful and full of value.

You can promote your freebies through article marketing, forum marketing, and video marketing.

All free methods that work great.

If you have your own blog or website you can also capture leads there.

Make sure you never miss an opportunity to mention your freebie.

People enjoy getting free information that can help them.

Arranging Your Ezine Newsletter Sequence

Creating your own ezine newsletter takes some practice.

Learning how to set up an autoresponder series and sending out newsletters.

Initially, you can set up a 7 day autoresponder and periodically send out a newsletter to keep subscribers informed and updated.

If you have a blog you can incorporate some of your blog posts into your ezine newsletter to create more of a relationship with your list.

People enjoy learning more about you on your blog and the things you have going on in your life.

Build a community of interaction and learning.

Get started today with creating your own ezine newsletter.

For more tips and posts join my newsletter for some awesome updates and more.

Best Wishes!

Conversion Rates

3 Ways to Improve Website Conversion Rates

If you’re getting a lot of traffic to your website, but aren’t generating the sales that you hoped for you need to improvement with your conversion rates.

It can get discouraging with all the work required with building an online business, but don’t give up.

Figure out what you need to change or improve to make your business better.

As long as you continue to market daily and provide valuable content good things will happen.

It all about making little tweaks to your business to improve your conversion rates and get you going in the right direction.

What are Conversion Rates?

Conversion Rates are the percentage of prospective customers who take a desired action you want.

It could be the percentage of people opting in to your list, reading your articles, or purchasing your products.

No matter where your conversion rates are they can always improve.

How to Increase Conversion Rates?

Improving conversion rates in any aspect of your business can eventually lead to an increase in your profits.

There a numerous ways to increase conversion rates and today I wanted to discuss three ways that you can improve them and get your business moving in the right direction.

Increasing online conversion rates

1. Captivating Headlines

Your headline is the first thing that visitors are going to read.

It’s the main reason why most people read an article or become interested in a product.

The right headline can increase your conversion rates dramatically just by getting more people to click.

Split testing should be done when using different headlines.

For more on writing good headlines you can check out this post => Writing Effective Headline Copy .

2. Improve Your Copy

Whether it’s an article, email, or sales page you should always work towards improving your copy.

People need to know the benefits or your product, and the benefits for taking action if they purchase your product.

Having a swipe file is a good tool to have where you have a collection of proven ads and sales letters to use as a reference when writing your sales letter.

Never copy them word for word, but use as a guide to construct your copy.

If you just can’t figure it out you can always outsource the process to someone who does.

It will cost you, but in the meantime you can practice on creating your own winning sales letters until you are comfortable with doing your own.

A trick I use is writing my own and getting someone else to write one for me.

Then I split test and see which works best.

This is something you can try in your business.

3. Improve Website Design

The design of your website can be vital in improving your conversion rates.

If people are coming to your blog or website and don’t enjoy the functionality of the site they will quickly leave.

If it’s not appealing to the eye then visitors are also not going to stay very long.

If you can improve the design of you website and make it easier for them to find articles and opt in to your list you will have a better chance of gaining more customers and making more sales.

Use these 3 tips to improve your website’s conversion rates today.

It’ll be more than worth it if you take the time to utilize these tips.

Once you see your conversions improve with these strategies you can begin implementing others to constantly improve your conversion rates.

Best Wishes!

Email Marketing Newsletter

Starting Your Email Marketing Newsletter

Starting an email marketing newsletter is a great way to keep in contact with your subscribers and make sales.

Most newbies online have no idea of how to create sales and end up purchasing products or services they don’t know how to market.

When I first started online I had this very problem and ended up wasting large amounts of money on products I had no idea how to promote.

I would just spam links all across the internet hoping to get sales, but they never came.

An email marketing newsletter allows you the opportunity to build a relationship with your list.

It gives you the ability to present them with relevant resources to solve their problems and hopefully make things easier for them.

Having an email marketing newsletter is one of the best ways to make money online and today I wanted to discuss how you can begin your email marketing newsletter successfully.

Email Marketing Newsletter Tips

1. Pick a Good Autoresponder

An autoresponder is used to send people information who have subscribed to your email marketing newsletter.

Once on your list it’s your duty to provide them with the information they seek to solve any problems they may be having.

A good autoresponder is a necessary tool to have if you want to be able to contact your list with little to no issues.

There are many services to choose from, but some of the best in the business are Getresponse, Aweber, Mail Chimp, and Constant Contact.

Many of them you can join for free the first month or sign up for a low fee your first month to see if the service is for you.

You can play around with a few different autoresponder companies and see which works best for you.

My preferred autoresponder service is Getresponse.

I enjoy the ease of use and the great customer service they provide.

Make sure the company you select has awesome training and can get you moving forward quickly.

2. Email Frequently

Once you’ve picked your autoresponder you want to learn how to setup your newsletter.

You can create a series of autoresponders to send out preset messages or you can send out a newsletter to your list of subscribers.

A lot of people recommend that you send out your email marketing newsletter daily, but I recommend you do whatever you’re comfortable with.

Not all list are built the same and some people don’t like to be contacted daily.

The most important thing is keeping in contact enough with your list to build a relationship with them and not let your list go cold.

It’s much harder to covert cold leads once you’ve went off their radar.

If you’re not okay with emailing daily start off with 3-5 times per week.

3. Monitor Spam Rating

Keep track of your spam rating to make sure they your emails don’t end up in the spam folder.

If you emails aren’t seen there is no way you can build relationships or make sales.

A good autoresponder service will let you know if you email marketing newsletter is considered spam.

You will be given the opportunity to go back and rewrite your newsletter for it to pass the spam test.

Do your best to keep your spam rating under 1 and provide your subscribers with exceptional content.

They’ll appreciate you much more in the long run.

An email marketing newsletter is one of the best ways to grow your business online.

It allows you the luxury to communicate with subscribers at the push of a button.

Use your newsletter to show your subscribers that you care and are dedicated to their success.

If they have questions answer them, if they have problems do your best to solve them.

That is the purpose of having an email marketing newsletter.

Provide massive value and the profits will roll in.

Best Wishes!

Contact List

Email Marketing: Getting More Sales From Your Contact List

When it comes to making money on the internet, building a targeted contact list of customers is key to running a successful business.

Having a contact list will instantly give you the opportunity to communicate with your customers and build a relationship with them over time.

Would you rather make a sale one time or have the opportunity to makes sales over and over again?

I’d take over and over again.

That’s the beauty of having an email list of people who want what you have to give.

But how do you build that relationship with people that’s going to get them to buy?

When I first began online I thought it was just building a list, placing products in front of my subscribers, and VOILA like magic they would buy.

Boy was I wrong!!! It’s not QUITE that simple.

For the life of me I couldn’t figure out what was wrong and was quickly throwing money down the drain paying for traffic and not making any sales.

While I was building my list I wasn’t building a relationship with that list.

People were unsubscribing or no longer opening my emails because they weren’t getting the value they expected.

Today I wanted to discuss how you can get your contact list to buy from you so you can increase your sales and not lose money like I did when I first started online.

3 Ways to Get More Sales From Your Contact List

1. Build a Relationship

The most important thing you can do as a marketer with a list is build a relationship with that list.

Provide them with value by solving their problems and providing solutions.

Do videos to get your message across, send them blog posts on how to improve their business, and provide them with resources that can make things easier for them.

People want you to know that you care about them and are for them.

If you focus on the success of your contact list, naturally you will be successful in due time.

Never focus on yourself, but focus on the needs of your contact list.

You will rapidly see your list growing and your bank account.

2. Never sell…Only Suggest

I can remember the first list I had I went crazy just throwing affiliate products at them.

Never suggesting to them why the products were good and why they should buy.

While I would get a sale here and there, I could never make any consistent sales and quickly people began unsubscribing or not opening my emails.

It was heartbreaking, but taught me to become a better marketer.

People don’t like to be sold.

Figure out creative ways to display to your contact list of why what you’re offering is good for them.

They will be happy to buy from you if they feel like it can make them or their business better.

3. Never Stop Building Your List

The bigger your list the potential you have of making more sales.

You have to understand that your list must be targeted.

Your focus should be on building a list of quality leads that are targeted to your niche.

This way you have a better chance of converting those leads into buyers.

Don’t make the job harder on yourself by just assuming everyone wants what you have to offer.

That’s not the case and it never will be.

Your efforts should be spent on getting in front of the people who are looking for you.

Some of the best free methods to use are forum marketing, article marketing, social media, blogging, and video marketing.

You can also use paid methods like pay per click, banner advertising, and solo ads.

Whatever method works best for you go for it.

Make sure you are keeping things fresh for yourself, as well as your contact list.

Constantly post new updates and things that are going on in your business.

People like to see what’s going on with you and enjoy growing with you.

If you’re looking to run a successful online business then email marketing should be one of your preferred strategies.

Building a contact list of raving subscribers can go a long way for your business.

Create and maintain a positive relationship with them, don’t sell to them, and keep on building your list.

This formula will build you a lasting profitable business.

Best Wishes!

Headline

Writing Effective Headline Copy

The headline is very important when it comes to writing your copy.

It’s the first thing that grabs the reader’s attention and get them wanting to read more of what you have to offer.

Before you even begin to write your pitch you should be figuring out your headline.

It may take some time, but in the end it will be well worth it once you figure out a catchy headline.

Make sure you study other headlines in your niche and do your research on what things are working in the market.

People respond to powerful and enticing headlines that make them feel a certain way emotionally or puts fire in them to want to take action.

It’s best to use attention grabbing words.

Some examples include:

Discover

Secrets

Expose

Unleash

Introducing

Revealed

These words grab people’s attention and imply something unknown and powerful about to be revealed.

If you’ve seen copy from other marketers you have probably seen some of these words before.

It’s because they work.

4 Elements That Can Be Addressed in a Headline

Self-Interest

Self-Interest deals with providing the prospect with what they want.

Anybody looking to purchase something is looking to fill a need or desire they have…so by writing your headline in a way that addresses the “What’s in it for me?” question you are well on your way to writing a good headline.

An example would be “How to Publish Your First EBook on Amazon.”

People looking to learn how to publish ebooks on amazon will know that the body of the copy should address how they can solve their problem of learning how to accomplish the “What’s in it for me?” Publishing an ebook on Amazon.

News

The news headline should be written in a way that imply’s something big is coming, or something new is being announced.

The body should address a product that describes something that wasn’t previously available, but a long-standing problem has been solved with some solution.

An example would include:

“Finally, an incredibly new and easy weight loss method that blast the weight off quickly. Feel healthier, look sexier, and be happier with this amazing new weight loss secret without having to change your diet or take any pills.”

This headline displays to the reader that the weight loss method is different than what’s been offered in the past.

It also lets them know that it’s quick, easy, and can change the way the feel both inside and out.

Curiosity

Headlines that invoke curiosity in the reader usually deal with a some secret revealed or the promise of generating a want.

An example would be;

“Discover the secret of how a homeless man went from living in a box to becoming CEO of his very own company in less than six months. Learn the secrets he’s never disclosed until now.”

This headline entices the reader by leaving a lot of unanswered questions. How did he do it? What did he do to get off the street? Why did he do it so quickly?

This kind of headline makes the reader want to dedicate a bit more time to figure out exactly what he did and if they can do it too.

Quick and Easy

People also love learning how to do something quick and easy.

This works well in headlines if you are telling the truth.

Never lie in your headlines and only use ethical copy to get your point across.

If there is a quicker or easier way to solve someones problem do your best to provide it in the actual product.

It’s usually a good idea to write multiple headlines and then narrow it down to the ones that fit best.

Also, if you write your headline before actually doing the copy you have a guideline to follow for writing persuasive copy that will get people to take immediate action.

Your headline should not be taken lightly.

Spend as much time and effort as you need on it to get it right.

Every part of a sales letter should be treated with full importance.

If your headline does not jump off the page to you then revise it until it does.

Best Wishes!

Solo Ads

Why Solo Ads Are An Effective Method to Build an Email List

Solo ads, also known as an ezine, are probably one of the least utilized advertising methods on the internet today.

Solo ads are an online newsletter that sells advertising space without any other ads to compete with.

The good part about solo ads is that you don’t have to wait for traffic to come to you.

They provide instant targeted traffic that can be easy to scale once your campaign has been tested and tweaked.

You can contact your target audience directly without having to build your own lists.

You have the ability to use other people’s lists to grown your very own quickly.

It’s a very effective method of getting your message in front of new subscribers without any distractions.

How Solo Ads Work

Solo ads are stand alone advertisements that you can use to promote yourself, your business, or your product.

You find a vendor in your niche, purchase space on their ezine, and they send out your message/offer to their entire list for a fee.

Depending on the agreement your solo ad gets sent out once or a number of times to encourage subscribers to take immediate action.

Benefits of using solo ads…

Ezine solo ads can be very cost effective compared to other advertising methods on the web.

They give you the luxury of being able to reach a much larger audience for less in most cases.

Furthermore, if you do the right research, the traffic is also super targeted.

In effect you are using other people’s targeted list to build your very own subscriber list by tapping directly into their inbox.

You are better able to hold the subscribers attention because they only get to see your ad.

If your ad copy is up to par you can build a list quickly and create your own subscriber list of raving fans in no time.

How to get the most from your solo ad campaign…

You will get the best from your solo ad campaigns if you target subscribers that are directly related to your niche.

If your targeting doesn’t match what you are selling more than likely people aren’t going to be interested.

You will just be throwing money down the drain.

Do your best to provide value to the recipients.

Your objective to is get them to provide you with their contact information.

Never try to sell them in the first email.

Provide them with an offer they can’t refuse to get them to subscribe to your list.

Once your have their information, build a relationship, and then fill a need.

Track your results…

It is imperative that you track your results by monitoring the number of clicks, leads, or sales each of your solo ad campaigns generate.

This will help you to improve on your campaigns and to be able to scale up later once your have all the kinks fixed.

Solo ads are a great way you can use to build your email list.

It’s going to take time and effort to get it correct because their are lots of components to consider to make a solo ad work.

A lot of people struggle with finding the right providers, writing effective ad copy, and even figuring out how to convert the leads into sales.

You can use Google to find ezine ad providers in your niche by typing “Ezine” into the search box and whatever niche your in.

Make sure you ask the provider any questions you may have and only purchase when you are comfortable.

You can learn “how to write ad copy” on your own or outsource someone else more experienced to write for you until you are comfortable with writing your own ad copy.

Building a relationship with your list is important.

This will be the most important aspect of converting your leads into sales.

Provide them with quality content and engage your list directly.

Ask questions, provide videos, tutorials, webinars, etc.

There are many ways to build a good relationship with your list.

It’s all about what you are comfortable with.

But overall, you should just be yourself.

Best Wishes!

Starting a Small Business Online

Email Marketing (List Building): Starting a Small Business Online

Starting a small business online is not as complicated as most people are meant to believe.

In fact, the internet is an ocean of opportunities for all.

Though your success is not guaranteed, at least there is a high chance of growing your venture if you get a few things right.

The problem with most start-ups is the hunger for overnight success.

Most successful businesses today were started by people who dared to dream and think big.

If you have a passion for business, feel free to pursue it and you will make it.

The ingredients to your success may vary, but it all starts with the nature and future plans of your business.

To get started, build a mailing list for effective email marketing.

No Restrictions

There are no limitations and stringent requirements for starting a small business online.

Under normal circumstances, you will be required to comply with a long list of government regulations, register the business, acquire a permit or license, have the business premise inspected and much more.

This is however not the case with online businesses; you can get started in a few hours from the time you make up your mind that it is something you truly want to do.

You are not restricted to any geographical area because you can target anyone in the world.

In short, anyone is a prospect on the internet; the possibilities for your success are unlimited.

It is upon you to exploit them.

Identify a Niche Or Product You Are Passionate About

Before starting a small business online it is paramount that you identify a niche you are comfortable with.

Ideally, go for something you have some passion for and not just because of the money.

Successful businesses are built on a solid foundation of passion and love for what you do.

Save yourself the hassle and find a product or a service you wouldn’t mind offering twenty years later.

Think about Bill Gates and his passion for computers and software.

See the passion Mark Zuckerberg shows whenever he talks about his toy project that has changed how the world interacts online, Facebook.

How about the late Steve Jobs whose legacy will live with us forever with world-class Apple products.

The Market Availability

One of the most important areas you must consider before starting a small business online is the market availability.

A simple Google search is enough to enable you understand what can really sell.

There are many business ideas, but not all will live to see the following year.

If there is demand for a service or product, seek to fill that gap and you will forever be in business.

Website and Marketing

Your website is your shop or office.

Start by designing a website and filling it with content.

This should be done long before the business is launched.

A small investment is all you need to have a website designed and hosted.

Thereafter, start exploring various internet marketing strategies like email marketing, social media marketing, article marketing and an array of other available avenues to announce your arrival.

Finally, don’t get comfortable when you eventually start recording sales.

The business has just started, have an expansion plan.

Just because you are starting a small business doesn’t mean you have to remain small.

Stay focused and keep growing your business until it can sustain itself with minimal upkeep from you.

With the internet and email marketing you can automate your business and let the system work for you.

Best wishes!