All posts tagged Landing Page

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Landing Pages vs. Squeeze Pages

Many people in online marketing and newbies still confuse the purpose of squeeze pages vs. a landing pages. Some consider them the same, but they should be used to perform different roles.

Now they are both used to attract customers, but that is the ending point of the similarities. At a much deeper level one is used to build a list and the other is used to pre-sell a product or service.

Both are important for an Internet Marketer and both should be used in building a business.

Landing Page

Landing pages are normally used by affiliate marketers to pre-sell a visitor interested in a product they are looking to sell immediately on the next page.

They are designed to be more emotionally based to get the customer fully engaged in the content and to buy on instinct. It is designed to be used as a sales pitch for the visitor.

Landing pages should be designed to give the visitors exactly what they are looking for so be careful not the have too many distractions, just make sure it is designed to give them each step into purchasing your product.

If you can control a specific buyer then landing pages are good because the buyer is looking for what you have to offer and are usually ready to buy or sign-up. You are just the middle man for them to give them what they are seeking.

Squeeze Page

Squeeze pages are used specifically to build a mailing through an opt-in form. These forms generally collect a customer’s name and email address.

Most of the time traffic is sent to these forms through various traffic sources like advertising, pay-pay click, and ezine marketing.

Generally squeeze pages work better with conversion rates compared to landing pages because they give you the opportunity to build relationships with the customer if you are sending them valuable information they are seeking about a product or service.

Marketers often times give incentives for the customer to provide them with their information, such a ebooks, videos, audio’s, or free trials. Always offered for free it gives the marketer a bit more credibility with the potential buyer.

You should now have a better understanding of how a landing page differs from a squeeze page as the role they play for internet marketers.Attracting customers are the lifeblood of an internet marketer so both are a vital tool the building a strong business.

All in all squeeze pages should be used to build a list whereas landing pages should be used as an introduction to a product that has yet to be shown to the site visitor.

With tracking and tweaking of your squeeze page or landing page you should be able to design it to a point where your conversions continue to get better and better each time a customer visits.