All posts tagged Lead Generation

Lead Generation

Importance of Creating Consistent Content For Lead Generation to Make Sales

Content is king when it comes to lead generation.

If you’re a blogger, email marketer, or an affiliate marketer you’re going to have to create valuable content for your leads one way or another if you want to make money online.

Money is certainly a motivating force in any business, but when it comes to online marketing the only way money pours in is when you can provide solutions to a problem.

It’s all about the relationship you create with a prospect.

If you can provide them with a solution, they in turn provide you with their money.

That’s usually how business works.

The more value you provide, ultimately the more money you can potentially make.

What is Lead Generation?

Lead generation consists of the action a marketer will take to get the contact information from a target group.

These leads can be generated using various resources and marketing strategies including squeeze pages, ezines, advertising, and surveys to name a few things.

Once the desired information is obtained the marketer can now contact the prospect directly or send them through a sales funnel to convert into a buyer.

Qualified leads are the most important asset a business can have.

When you generate leads you give yourself the opportunity to constantly grow your business.

Providing Valuable Content to Build a Relationship with Your Leads…

When it comes to obtaining leads for your business the important things should happen after that lead is secured.

Lead generation isn’t too difficult once you learn where and how to obtain them.

The difficult part comes in when you have to follow up with those leads and build a relationship with them to convert them into buyers.

This was an issue I had when I first began online.

Instead of solving problems I would just send people offers with no explanation or reason hoping they would buy.

I got sales here and there, but nothing consistent and I was quickly losing money because of it.

I couldn’t figure out why people weren’t buying.

But now I know it’s because I wasn’t providing them with any value and wasn’t directly solving their problems.

Building a relationship with your leads is one of the most important things you can do in your business.

Customers are the lifeblood of a successful business and converting them is vital.

Spamming is not the way to go.

You provide value by sending them information through articles, ebooks, videos, tutorials, podcasts, and one-on-sessions.

There are countless ways to provide value to your list, but it’s your duty to figure out which works best for you.

Some of the most successful marketers online use a variety of ways to provide value to their list.

Be creative.

Creating a strong relationship with your leads will ultimately lead to purchases and ideally repeat purchases.

So while lead generation is the initial step don’t look past the follow-up and relationship building because that’s what will lead to your sales.

Best Wishes!

Increase Traffic

Increase Traffic Using Video

If you don’t know by now Youtube is an AWESOME resource that can be used to increase traffic to your website.

It can be used to drive tons of targeted and free traffic too if used properly.

If you are not using Youtube as a source to increase traffic then you are definitely missing out on another way to generate leads and increase your presence on the web.

Learning how to upload, market, and provide video content will quickly give you another vehicle to market yourself properly, giving you a strong foundation.

If you want your business to be up and running for the long run here are some strategies that can be used to increase traffic to your site using videos:

Ways to Increase Traffic

1) Make Consistent Video Content

Making consistent video content will increase your subscriber list on Youtube.

People will literally be waiting to see your videos and learn from you.

Make sure your videos are filled with genuine and quality content.

Your objective is to create raving fans and fans want content.

You won’t have to do much promoting from there and you also have an opportunity for your videos to go viral once uploaded.

People will share or suggest that their friends check out your videos if they are interesting.

If you have an online business you should be using videos to promote your content and Youtube should be one of your marketing venues.

Next…

2) Upload to Facebook

You can combine your efforts of video marketing by uploading your Youtube videos to your Facebook page.

This gives another opportunity for your videos to be seen and shared by people.

Both of these strategies are free and can be highly effective and lucrative over a long period of time.

Once again consistency is important.

People love to see content and they love to see something from you daily or at least frequently.

Your friends and family can help promote your content and if you have a little money to spend you can learn how to market your content with Facebook ads.

If you’re not using Facebook to promote your business then you are missing out.

Lastly…

3) Share with your List

If you have an email list, which you should, you can share your videos with your list.

Your list will enjoy this because they get a chance to see you in the flesh.

And if you are keeping your videos within the 2-5 min range people are more likely to watch the entire video.

It doesn’t take up much of their time and they can check it out on the go.

This method is very effective with improving your relationship with your list and increasing sales.

You can also redirect them to your website, which can also increase traffic and build your brand.

These strategies are a great way to increase traffic to your website/blog.

Your goal should be to upload one video a day with content pertaining to your niche.

Most people are afraid of doing videos because they are afraid of making a mistake, but if you remain consistent you will get better.

Your objective is to get traffic flowing through all resources.

By combining your efforts you can get a steady flow and increase traffic across the board.

Best Wishes!

Subscribers

3 “Freebies” to Attract More Subscribers

Subscribers are the bread and butter when it comes to email marketing.

They are the lifeblood of your business and how you communicate with them is important.

But how do you get people to subscribe to your list without feeling like you are hassling them?

The answer…GIVE THEM SOMETHING FREE!!!

Studies have shown that people are more willing to join your subscriber list if you have something to offer them free.

People enjoy value and will be ready to provide you with their personal information if they feel like they are getting something in return for it.

I’m going to share with you some free offers that you can use to promote anything and get subscribers to your email list.

If it’s a blog, squeeze page, forum, social media, or your very own site these methods work.

Free offers have been, and probably forever will be, a sure way to get targeted subscribers to your list.

After that it’s your duty to provide them with massive value and give them the necessary solutions to their problems.

There are many things that can be offered for free, but today the focus will be on a free report, software download, and video series.

Recommended “Freebies” to Offer Subscribers:

1) Free Report

A free report does not have to be too extensive, but should have detailed information for their wants and needs.

Most reports range in between 10-30 pages.

Once your report is done, all you have to do is drive traffic to your website and make sure you have multiple ways to show them your offer.

For example, pop up boxes, header tabs, or widget tabs with your offer for a free download.

Images also work well to help increase subscribers downloading your report.

The importance of your report is to help build your credibility and put you in position as an authority figure.

Make sure the information is precise and to the point.

2) Software Download

Not all people are interested in reading a free report.

A software download could include an MP3 for listening to a report or it could include software to improve their business.

Also, if you are providing them with an MP3 download it gives them the opportunity to listen on the go.

Images are also good here because they give the feel of  a complete product that they are getting for free.

The objective is to get the subscriber to opt-in to your list so making them feel like they are getting something for nothing is important.

3) Video Series

One of the most effective methods to get new subscribers is providing them with an informative video series.

Videos can be broken down into a 3-5 part series giving the subscriber a little bit of information in each one that leads up to the next.

This is a great way to build up a relationship, show them who your are, and stretch out the information over a reasonable period of time with sending a video daily or every other day.

Once you figure out which method works best for you, you could incorporate all three into your autoresponder sequence leading up to your offer.

These three methods can can be offered on your blog, capture pages, forums, or website to get more subscribers.

Anywhere that people are looking for what you have to offer.

Your duty is to make sure that it is beneficial to them and can improve their problems.

If you can fix their problem you will be able to help someone out and potentially gain a customer for life.

Expert

Niche Marketing: How to Become the “Go-To” Expert

If you want to be known as an expert, separating yourself from the crowd is important. There is so much information on the Web and so much to process.

People want to feel comfortable with trusting the information they are viewing is valuable and it should be your job to provide that.

One of the fastest ways to increase your brand awareness and business is to be seen as an expert in your niche.

If you are looking to break into a new niche and looking to generate business quickly positioning yourself as authority is vital.

Three simple ways to stand out from the crowd and position yourself as an expert include:

1) Using Social Media to Create a Presence

If you are looking to quickly build your presence as the “go-to” person it’s important to build your brand online.

Namely social media sites like Facebook, Twitter, Instagram, Linkedin, etc.

These platforms frequent millions of visitors on a daily basis and it is your job to provide them with the content they are looking for.

You can share content and interact with other experts in your niche which in turn will build your credibility as the go-to person.

This process is time consuming, but can be fun if you are doing the right things such as: answering questions, asking questions, posting articles from your blog, sharing articles, and doing videos.

Content is king and the more content your provide the better you position yourself as an expert.

Take the time to build relationships with people and always do your best to serve.

2) Networking

Get yourself associated with some of the people making a name for themselves in your niche space.

Those that are already established and even those who are up and coming.

When you surround yourself with people who are like-minded and as motivated as you are it keeps you motivated and makes you work that much harder.

Surround yourself with people who are doing things similar to you and build a friendship.

Communicate often and feed of each others strengths, failures, and ideas.

Friendly competition as I’d like to call it.

While these people may be your competitors turn them into allies and learn how to earn, work together, and grow together.

Discover ways to attract new business and reach new prospects.

It won’t be easy, but in the long run it is worth it with the right dedication.

3) Write a Book

I was told one by one of the leading bloggers online that one of the quickest ways to becoming considered and expert online was to write an Ebook.

This by far puts you in a position of authority because people get to actually read something with your name on it and apply what they’ve learned.

You then can get testimonials from the customer, which really boosts you up as a leader.

People love to see testimonials.

It’s a free way to build your reputation without having to explain to others yourself.

Word-of-Mouth is powerful.

Bottom line, getting your expertise and ideas into your market is a sure way to get noticed.

By sharing your knowledge with others people will naturally gravitate towards your for your leadership and knowledge on a particular subject.

People will look to be associated with you in some form.

Becoming the “go-to” expert is going to take some time, but with a little hard work you can position yourself as an authority and begin having people come to you for advice.

Using the three methods above you can position yourself as and expert and in turn use that expertise to teach others how to become experts in their niche space.

Best Wishes!

 

Solo Ad

Solos Ads: How to Write a Compelling Solo Ad

When growing an online business awareness needs to be given to your product or service to make any kind of income.

Your main goal is to provide something that the customer is missing, but how can you get what you have to offer in front of those that are seeking you?

One of the best ways to get targeted traffic to your site is solo ad advertising and writing compelling solo ad copy.

If you are to make the kind of sales you desire writing compelling solo ad content is vital to bringing life to your business.

What is a Solo Ad?

A solo ad is a form of advertisement sent out void of any other advertisements. No other ads are seen or competing.

Therefore, somebody that clicks on your ad usually clicks on it because they are generally interested in what you have to offer.

How to Write a Solo Ad?

A solo ad must appeal to the reader and get across exactly what you want to say in a limited amount of space to keep operating costs within budget.

It must be written in a way that is going to produce the results you are seeking of gaining leads or making a sale.

Now when a reader is observing the page they are on, looking at whatever information they are seeking, your solo ad must stand out amongst the others on the page.

There has to be something unique about your ad that will get them to stop what they are doing and browse. This is why your first few words in your ad are most important.

They must jump out the grab the reader’s attention!

Make sure you choose your words very strategically and carefully. The reader must get something out of your ad in a few short words…

How can they benefit from what you have to offer?

How can you make their life better or easier?

Now once you have got their attention and mind going you have to provide them with a bit more information in a capture page and get them to act quickly on your offer.

You can provide them with a “guarantee offer” or a “limited time special offer.” Interest them, make them desire your offer, and get them to take immediate action.

Without these ingredients it is going to be difficult to get people to become a lead and potential customer. Your objective is to get as many leads as possible within your budget because time is money.

Research what ads are working if you have multiple ads and adjust your ads based on the positive/negative information you are receiving from the amount of clicks you get. It may take some trial and error, but can be done with time and effort.

Don’t Be a Gimmick

Keep it simple and to the point. Research and find out what other solo ads are working and do what they do.

You want to write out your solo ad and read it out loud to yourself. Ask yourself if you were a potential customer would you be interested in what this person was offering based off your ad.

Read different techniques and strategies that will help you improve on your ad copy. Make sure you provide your name in the copy so that people can feel more comfortable and trusting with giving you their information.

Finish with a P.S.

I finish my ads with a P.S. so it’s the last thing that the readers see to stick in their minds. It usually details an important sales piece or a brief message on the product or service I am offering.

Always remember the K.I.S.S. principle. Kit It Simple…You know the rest.

With these tips you will be sure to increase your business productivity.

Best wishes!!!

Traffic

3 Ways to Generate Traffic via Youtube

Traffic is the lifeblood of any online business. If you want to make money online once you have your business setup the only way to make money is by generating traffic.

Now there are loads of different ways to get traffic to your website or offer, but for the sake of this article the focus will be on Youtube.

If you are not camera shy or afraid of doing videos Youtube is a great way to get people in front of what you want them to see.

It’s the second most visited search engine in the world behind Google. Meaning…people are watching and looking for information by the flocks.

When I first started doing Youtube videos I was nervous and figured my videos were not that great.

And to this day I think that, but I’ve made countless friends from my Youtube videos and even sales.

And it was all free!!!

Uploading videos to Youtube is an easy way to show people who you really are instead of just allowing them to read your blog posts or see your offer.

You give them a reason to like or dislike you, but more importantly to see who you truly are in the flesh, which helps in building that relationship with them.

One of the main issues I had when coming up with Youtube content was ideas on what videos to create.

Hopefully, this post will help you get over that hump and get you started with great Youtube content as soon as today.

The idea behind these videos are to show your expertise or knowledge on a particular topic.

Let’s get started on the first video you can create:

1) Talking on a Particular Topic

This is the easiest and most basic of the three, but very effective in getting your point across. You have probably comes across videos like these online. All it takes is a camera, a topic, and the ability to upload the video to Youtube. The only time required is how long it takes to do the video and however much time is takes to upload it. You usually want these videos to be in between 2-5 minutes so people don’t lose interest. Be precise and to the point with your thoughts or ideas on your topic or niche.

2) Doing “How-to” Videos

“How-to” videos do very well on Youtube because people enjoy being able to actually learn how to do something. As stated earlier it’s the second largest search engine around and people are usually looking to figure out solutions to a problem they are having. If you are comfortable with doing how to videos you can easily generate traffic using this method. You can demonstrate these videos yourself or you can do a presentation using pictures. People enjoy looking for ways to do things on their own and you can be that gap for them using this method. Software like screencast o matic (http://www.screencast-o-matic.com), camstudio (http://www.camstudio.org), or camtasia (http://www.techsmith.com) can be used to create these videos. You may need to learn how to edit, but practice makes progress.

3) Interviewing an Expert

Lastly, you can interview an expert. This method is awesome because you don’t necessarily have to know much about the topic, but just knowing the right questions to ask the expert. This in turn increases your credibility with your viewers. It also shows that you associate yourself with like-minded people and have the ability to get top notch interviews.

Other benefits include getting traffic from the interviewers fans. Most people you are interviewing will probably let their viewers know that you will be interviewing them and will probably invite them to listen to the interview. This helps boost you up a bit because they feel like you are an expert as well. You get high-quality content without really having to put in much work. And the traffic you get will be highly targeted traffic, which is generally what you want.

Begin today to put any of these three methods to use. Work on trying all three and become an expert in your niche or field of work and see how quickly you can boost your traffic all for free.