All posts tagged PPC

Revenue

Internet Marketing: Selecting the Right Revenue Model For You Business

As the internet continues to grow more opportunities arise for entrepreneurs to earn a living online.

The reason why the internet can be ideal from some is it’s relatively low start-up costs and ease of entry.

Traditional business ventures are usually designated to a certain area, but the with internet you can be accessible to customers all over the world if you set your business up correctly.

Internet marketing is extremely flexible and allows you to work from anywhere at anytime with a laptop and internet connection.

The opportunities are vast online, but before diving in to just anything you must decide which path you want to follow.

If you’ve made it this far I think it’s safe to assume that you’re interested in starting your own online business.

Today I wanted to discuss some revenue models for you to choose from to get your business going in the right direction as soon as possible.

5 Revenue Models to Consider For Your Online Business

1. Blogging

Blogging is one revenue model you can follow.

It’s fairly simple to set-up a blog with WordPress.

You don’t have to know much about HTML and you can get a blog started in a few hours.

You’re objective here is to create valuable content that people enjoy reading and can learn from.

If it solves a problem it’s probably good to right about it.

The options are limitless on the content you can post on your blog to gain readership.

Blogging is a low risk venture that over time can provide you with multiple streams of income through affiliate programs, advertising revenue, AdSense, and promoting your own products to name some things.

Blogging is a good way to build a brand for yourself and positing you as an expert in a given niche.

2. Affiliate Marketing

Affiliate marketing is one of the most profitable revenue models and the quickest to make a profit.

With affiliate marketing you have the opportunity of promoting other people’s products or services and making a commission based on purchases from customers you send their way.

My first bit of income online was made using this model and I still use it today.

You don’t have to deal with having a blog and posting content regularly.

You can set up a simple squeeze page and send traffic there to build your list and promote products.

This increases your chance of being able to make a sale over and over again.

There is no scarcity of opportunities in affiliate marketing because there are always new products to promote and sell.

However, you have to gain an edge over other affiliate marketers.

Competition is really tough so you should take advantage of every skill you have and learn to create raving fans by showing them who you are through providing good content and building relationships.

3. Niche Marketing

Niche marketing deals with you focusing your marketing on a specific target market.

This requires research, but is very specific and allows you the ability to pinpoint your marketing campaigns.

Most newbies start off finding products to promote to a market.

Experience marketers find a market and provide the market with products that are beneficial.

This is where the revenue comes in.

The difference between a product and a niche is that a product can be on an upwards trend now, but it can become obsolete tomorrow.

Competition isn’t always bad when it comes to niche marketing.

This means that people are spending money and people are making money.

Your objective should be to figure out a way to carve out your own little space in the market by filling a void.

4. Freelancing

This revenue model is a fast way to earn money online.

Are you good at writing, web design, SEO, etc?

Figuring out something you excel in and marketing your services online is a great way to generate quick revenue.

If you learn how to market your skills effectively you can make money in your first day.

The advantage of marketing your core skills as opposed to using them to develop another platform such as a blog is that you earn money immediately rather than having to wait.

Once you build up a strong list of clients you can decide to do it full-time or a way to supplement your current income.

5. Internet Marketing

Internet marketing as a whole is the most competitive revenue models on the net.

It deals with a variety of marketing efforts across the board.

You can work your way to becoming a full-time internet marketer by mastering different revenue generating techniques one-by-one.

It is a collaboration of all the different kinds of online marketing strategies and also involves creative and technical aspects of
the web as well.

If your goal is to make a living online you should strive towards becoming an internet marketer.

The more techniques you master the better your overall business will be.

Start of small and don’t get discouraged.

Get through the humps and move one to the next venture.

If you want to learn more about internet marketing join my newsletter for updates and tips.

Best Wishes!

Keyword Research

Keyword Research: How to Choose SEO Keywords

Keywords are the most important aspect of Search Engine Optimization and online marketing.

People tend to search for information about products and services everyday online.

When they wish to search, their first stop is almost invariably a search engine such as Google.

At the same time, Google will want to ensure that its users manage to get hold of the information they are looking for within the first try.

That is why the primary focus of an SEO campaign is to ensure that the correct searches are connected to your website.

The online presence of your website is limited by the keywords present in it.

If you know which keywords are used by people to search for products or services that you offer, you will be able to use them appropriately in your website.

This can give you a considerable advantage as people will be able to find you more easily than your competition.

Thing to Know About Keyword Research

A thorough keyword research will help you understand which phrases and words will be able to bring you traffic from websites.

You will first need to build up a list of all keywords that can be used for your website.

You can start by jotting down words and phrases that you feel will be used by people to search for your business, products or services.

However, that will not be enough.

In order to get the best keywords, you need thorough research.

The words that you feel can be used may not be all that effective in the long run.

The words that you have jotted down can be used to understand how to start your keyword research.

Let PPC Campaigns Guide You

Internet marketing campaigns can be either done through PPC or SEO.

If you have already invested money into a successful PPC campaign, it becomes easier to search for keywords useable in your SEO campaign.

PPC campaigns do require keywords just like SEO.

You can determine the keywords that have performed the best for your PPC campaigns and use them easily in your SEO activities.

Google AdWords

Google AdWords is an advertising platform that helps you market your products on Google.

There is no need to pay any money to use it.

Even if you are not planning to run advertising campaigns, Google AdWords can be used in SEO effectively thanks to its Google Keyword Planner tool.

This tool can be used to gain data about keywords and key phrases that are used by people as search queries in order to locate products that you sell.

It can be helpful for your Keyword Research as you will be able to understand which keywords are completely irrelevant to your website or product.

Google Analytics

Google Analytics can be an essential tool when you are conducting keyword research. For that matter, other analytics software and tools can be used for this purpose.

The analytic software can be used to track different kinds of traffic that originate from search results.

These include referral, paid, organic and social kinds of traffic.

You will be concerned primarily with the organic type of traffic.

By tracking this traffic, you can understand which keywords are being used by the visitors to reach your website.

These keywords can then be implemented in your SEO campaign.

Search Trends Analysis

One variable you should keep in mind when you are conducting a keyword research is the search trends.

The search trends can be used to determine which keywords can pull in traffic from global or local search queries.

Of course, you need to analyze the search trends that pertain to your business.

Competition Analysis

By analyzing the competition of the keywords, you will be able to understand which of them will be more useful for your business.

You can perform this analysis quite easily.

Simply conduct a search using each keyword.

If the search results show the websites of your rival businesses or their sponsored links, then the keyword is a competitive one.

The more competitive keywords will be of more value to your business.

You should ensure that such keywords have been used in your website.

However, you should remember that it can be quite difficult to get your website get good ranks based on these keywords alone.

By conducting a good keyword research, you will be increasing the chances of success for your SEO campaigns.

Best Wishes!