All posts tagged Sales

Lead Generation

Importance of Creating Consistent Content For Lead Generation to Make Sales

Content is king when it comes to lead generation.

If you’re a blogger, email marketer, or an affiliate marketer you’re going to have to create valuable content for your leads one way or another if you want to make money online.

Money is certainly a motivating force in any business, but when it comes to online marketing the only way money pours in is when you can provide solutions to a problem.

It’s all about the relationship you create with a prospect.

If you can provide them with a solution, they in turn provide you with their money.

That’s usually how business works.

The more value you provide, ultimately the more money you can potentially make.

What is Lead Generation?

Lead generation consists of the action a marketer will take to get the contact information from a target group.

These leads can be generated using various resources and marketing strategies including squeeze pages, ezines, advertising, and surveys to name a few things.

Once the desired information is obtained the marketer can now contact the prospect directly or send them through a sales funnel to convert into a buyer.

Qualified leads are the most important asset a business can have.

When you generate leads you give yourself the opportunity to constantly grow your business.

Providing Valuable Content to Build a Relationship with Your Leads…

When it comes to obtaining leads for your business the important things should happen after that lead is secured.

Lead generation isn’t too difficult once you learn where and how to obtain them.

The difficult part comes in when you have to follow up with those leads and build a relationship with them to convert them into buyers.

This was an issue I had when I first began online.

Instead of solving problems I would just send people offers with no explanation or reason hoping they would buy.

I got sales here and there, but nothing consistent and I was quickly losing money because of it.

I couldn’t figure out why people weren’t buying.

But now I know it’s because I wasn’t providing them with any value and wasn’t directly solving their problems.

Building a relationship with your leads is one of the most important things you can do in your business.

Customers are the lifeblood of a successful business and converting them is vital.

Spamming is not the way to go.

You provide value by sending them information through articles, ebooks, videos, tutorials, podcasts, and one-on-sessions.

There are countless ways to provide value to your list, but it’s your duty to figure out which works best for you.

Some of the most successful marketers online use a variety of ways to provide value to their list.

Be creative.

Creating a strong relationship with your leads will ultimately lead to purchases and ideally repeat purchases.

So while lead generation is the initial step don’t look past the follow-up and relationship building because that’s what will lead to your sales.

Best Wishes!

Contact List

Email Marketing: Getting More Sales From Your Contact List

When it comes to making money on the internet, building a targeted contact list of customers is key to running a successful business.

Having a contact list will instantly give you the opportunity to communicate with your customers and build a relationship with them over time.

Would you rather make a sale one time or have the opportunity to makes sales over and over again?

I’d take over and over again.

That’s the beauty of having an email list of people who want what you have to give.

But how do you build that relationship with people that’s going to get them to buy?

When I first began online I thought it was just building a list, placing products in front of my subscribers, and VOILA like magic they would buy.

Boy was I wrong!!! It’s not QUITE that simple.

For the life of me I couldn’t figure out what was wrong and was quickly throwing money down the drain paying for traffic and not making any sales.

While I was building my list I wasn’t building a relationship with that list.

People were unsubscribing or no longer opening my emails because they weren’t getting the value they expected.

Today I wanted to discuss how you can get your contact list to buy from you so you can increase your sales and not lose money like I did when I first started online.

3 Ways to Get More Sales From Your Contact List

1. Build a Relationship

The most important thing you can do as a marketer with a list is build a relationship with that list.

Provide them with value by solving their problems and providing solutions.

Do videos to get your message across, send them blog posts on how to improve their business, and provide them with resources that can make things easier for them.

People want you to know that you care about them and are for them.

If you focus on the success of your contact list, naturally you will be successful in due time.

Never focus on yourself, but focus on the needs of your contact list.

You will rapidly see your list growing and your bank account.

2. Never sell…Only Suggest

I can remember the first list I had I went crazy just throwing affiliate products at them.

Never suggesting to them why the products were good and why they should buy.

While I would get a sale here and there, I could never make any consistent sales and quickly people began unsubscribing or not opening my emails.

It was heartbreaking, but taught me to become a better marketer.

People don’t like to be sold.

Figure out creative ways to display to your contact list of why what you’re offering is good for them.

They will be happy to buy from you if they feel like it can make them or their business better.

3. Never Stop Building Your List

The bigger your list the potential you have of making more sales.

You have to understand that your list must be targeted.

Your focus should be on building a list of quality leads that are targeted to your niche.

This way you have a better chance of converting those leads into buyers.

Don’t make the job harder on yourself by just assuming everyone wants what you have to offer.

That’s not the case and it never will be.

Your efforts should be spent on getting in front of the people who are looking for you.

Some of the best free methods to use are forum marketing, article marketing, social media, blogging, and video marketing.

You can also use paid methods like pay per click, banner advertising, and solo ads.

Whatever method works best for you go for it.

Make sure you are keeping things fresh for yourself, as well as your contact list.

Constantly post new updates and things that are going on in your business.

People like to see what’s going on with you and enjoy growing with you.

If you’re looking to run a successful online business then email marketing should be one of your preferred strategies.

Building a contact list of raving subscribers can go a long way for your business.

Create and maintain a positive relationship with them, don’t sell to them, and keep on building your list.

This formula will build you a lasting profitable business.

Best Wishes!

Expert

Niche Marketing: How to Become the “Go-To” Expert

If you want to be known as an expert, separating yourself from the crowd is important. There is so much information on the Web and so much to process.

People want to feel comfortable with trusting the information they are viewing is valuable and it should be your job to provide that.

One of the fastest ways to increase your brand awareness and business is to be seen as an expert in your niche.

If you are looking to break into a new niche and looking to generate business quickly positioning yourself as authority is vital.

Three simple ways to stand out from the crowd and position yourself as an expert include:

1) Using Social Media to Create a Presence

If you are looking to quickly build your presence as the “go-to” person it’s important to build your brand online.

Namely social media sites like Facebook, Twitter, Instagram, Linkedin, etc.

These platforms frequent millions of visitors on a daily basis and it is your job to provide them with the content they are looking for.

You can share content and interact with other experts in your niche which in turn will build your credibility as the go-to person.

This process is time consuming, but can be fun if you are doing the right things such as: answering questions, asking questions, posting articles from your blog, sharing articles, and doing videos.

Content is king and the more content your provide the better you position yourself as an expert.

Take the time to build relationships with people and always do your best to serve.

2) Networking

Get yourself associated with some of the people making a name for themselves in your niche space.

Those that are already established and even those who are up and coming.

When you surround yourself with people who are like-minded and as motivated as you are it keeps you motivated and makes you work that much harder.

Surround yourself with people who are doing things similar to you and build a friendship.

Communicate often and feed of each others strengths, failures, and ideas.

Friendly competition as I’d like to call it.

While these people may be your competitors turn them into allies and learn how to earn, work together, and grow together.

Discover ways to attract new business and reach new prospects.

It won’t be easy, but in the long run it is worth it with the right dedication.

3) Write a Book

I was told one by one of the leading bloggers online that one of the quickest ways to becoming considered and expert online was to write an Ebook.

This by far puts you in a position of authority because people get to actually read something with your name on it and apply what they’ve learned.

You then can get testimonials from the customer, which really boosts you up as a leader.

People love to see testimonials.

It’s a free way to build your reputation without having to explain to others yourself.

Word-of-Mouth is powerful.

Bottom line, getting your expertise and ideas into your market is a sure way to get noticed.

By sharing your knowledge with others people will naturally gravitate towards your for your leadership and knowledge on a particular subject.

People will look to be associated with you in some form.

Becoming the “go-to” expert is going to take some time, but with a little hard work you can position yourself as an authority and begin having people come to you for advice.

Using the three methods above you can position yourself as and expert and in turn use that expertise to teach others how to become experts in their niche space.

Best Wishes!