All posts tagged Web Traffic

Video Marketing

Using Video Marketing to Drive Website Traffic

If you’re looking to get your website seen, one of the best techniques you can use to drive traffic is video marketing.

It’s one of the most engaging, influential, and potentially profitable forms of marketing today.

There is no cap on the amount of videos you can do if you have the time and put in the effort.

This doesn’t mean post a bunch of videos just to be posting videos, but it does mean that if you are doing videos that are informative and value packed people will respond.

Video marketing has the ability to capture people’s attention and allows you the luxury to establish authority like no other form of marketing.

People get to actually see you in the flesh and hear you speak about your product or service.

This one traffic source has been the bread and butter for many successful online businesses today.

Benefits of Video Marketing

Video Marketing provides an number of benefits to improve your business or promote your products or services.

Some benefits include:

  • Allowing you to highlight your products and services in an informative and entertaining way to viewers.
  • Increase blog traffic by driving YouTube video traffic to your blog.
  • Visitors are more likely to watch a 2-5 minute video then read an entire blog post.
  • Video allows you more flexibility in conveying your message compared to writing a blog post.
  • Videos allow you the opportunity to create fresh content more rapidly.
  • Videos rank high in the search engines.
  • Videos add diversity and a breath of fresh air to your content.
  • The amount of traffic can be endless and best of all once the video is done it does the work for you over and over again.

When it comes to video marketing you must take action.

It may be intimidating at first to get up and create your videos, but with practice you become better and more comfortable.

The main thing is just doing them.

A lot of times people let many other factors deter them from doing video marketing and never gain the courage to do it at all.

They come up with excuses of why they can’t post a video like “my hair isn’t right, I don’t know what to say, people aren’t going to like them, I’m not good enough.”

You must not let anything stop you from doing your videos.

Video marketing can be an important asset to your online business.

Do what you need to do to get over any fears you may have and you will quickly learn the benefits of remaining consistent with your efforts when you see the traffic it can bring over time.

I’ve done videos months ago that still bring in traffic daily to my blog.

If you don’t want to submit your videos to multiple sites just start with the biggest, YouTube.

YouTube gets an enormous amount of visitors each day.

You should find your niche and redirect some of that traffic to your blog or website through video marketing.

Facebook is also an awesome resource to use because videos can quickly go viral with the help of your Facebook friends.

Your videos can easily get shared and you can also post your videos to different groups associated with your niche.

Video marketing should definitely be added to your repertoire if you want to improve success in your business.

Your videos don’t have to be extravagant, but make sure they are genuine and informative.

If done correctly video marketing can be the only source you need to get the word out about your business.

Best Wishes!

B5

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Backlinks

Backlinks: A Way to Increase Web Traffic

Backlinks are the building blocks of good search engine optimization and are excellent to use when building a website.

If you are looking for a way to improve how your website shows up in the search engines, backlinking from other websites to yours is a great way to get your search ranking up.

If you currently do not have any backlinks to your site or aren’t building any here are some basics to get started.

What are Backlinks?

Backlinks are hyperlinks that are directed to your website from another website.

You might have links from a webpage on your site that point to another site or outside links from another webpage that point to your site.

Links that come from another web source to yours are considered backlinks because they direct back to your site once clicked.

They can be used as a means to improve site authority in the search engines or as a way to improve incoming traffic to your page.

Why are they Important?

The number of links a website has is a good indicator of its popularity and its importance with search engines.

Google, the most popular search engine on the web today, gives higher rankings to websites with a larger number of backlinks giving the site more credibility.

It’s important to build links to your website via credible sources because it shows that your website provides quality content that is relevant.

It’s not enough just to have a bunch of links from sites that aren’t of any value in the search engines, but from sites that are credible and are of similar content.

Your links should come from relevant websites that provide quality content.

Other blog site, press releases, and social media sites are places to link with.

Paying for links is not recommended because there is no way for you to control where the links are coming from and how fast they are being linked.

It would seem pretty suspect if you have a brand new site with 50,000 backlinks all done in a week.

Done this way search engines may end up banning your site if they feel like you are manipulating the process.

It’s best to build your backlinks slowly and over time.

Having quality backlinks to your site will attract quality visitors.

There are many strategies that can be used to link your website with others.

Some have been discussed here, but there are many other ways that can be used to backlink your site.

Figure out which ones work best for you and what you are trying to accomplish with your site.

Keeping track of your links is helpful to know which sites are linking back to you for any tweaking or research to continue improving your rankings.

Backlinks should be a priority in your search engine optimization efforts.

It’s going to take some work, but shouldn’t be rushed and should be done over time to gradually increase your rankings and improve the quality of your traffic.

Keep track of which techniques work best for you and continue to improve on those and learn new techniques over time.

Remain consistent with your link building campaign and over time you will see vast improvements traffic.

Best Wishes!