All posts tagged Why is SEO Important


What is Search Engine Optimization (SEO)?

As of October 2014, the number of active websites in the world had hit the 1 billion mark and has grown even more since then.

With such a huge number of sites all competing for attention from the search engines, only the very best make it to the first page in the results.

To realize this, website owners implement a number of time-tested and recommended strategies known as search engines optimization (SEO).

SEO Defined

SEO is a process of improving a website’s rank in search engines.

This practice involves various elements like the content on your pages to the number and quality of backlinks to a website.

It can mean structuring your website in a manner that is easily understood by the search engines.

Unlike common belief, SEO does not mainly entail building websites that are search engines-friendly but also seeing to it that you deliver visitors the best user experience.

These two principles go hand in hand and when achieved, attaining higher ranking in search engines results pages is definite.

Why SEO Is Important

As earlier mentioned, there are millions of websites targeting top slots on major search engines like Google, Yahoo, Bing, and

Web users have one common characteristic; they trust results shown on the first pages because it saves them time and people have grown accustomed to assuming the best information/products are of sites at the top.

If your website is listed among the first, then it is assumed that it is trustworthy and worth checking out.

This means that highly ranked websites attract more traffic, which translates to more income for the owners.

Being found on the web is important because it determines the success of your website or online business.

If your site cannot be found and effectively ranked by the search engines, then it is as good as dead-you don’t exist.

To achieve this, SEO enables websites to appear whenever a search query is made in the search engines using keywords of choice.

Types of SEO

There are two main SEO types; the white hat and black hat SEO.

White hat SEO practices are standard, generally acceptable and recommended techniques with long lasting techniques.

They mainly revolve around ensuring superior quality and unique content on the site, friendly user interface, high PR backlinks and such attributes.

Black hat on the other hand is a dangerous technique that is used to trick search engines into ranking websites without factoring in the white hat elements.

These should be avoided at all costs.

Some of the tricks include keyword stuffing and using link farms to name a couple things.

Search engines frequently update their algorithms that penalize such sites and remove them from search results.

On Page Vs. Off-Page SEO

There are two main platforms for SEO; enhancing the on-page features of a website as well as off-page attributes that help improve a website’s rank on the search engines.

Some on-page SEO elements include quality (and quantity) of content on the site, organizational structure, user-interface, proper use of metadata, frequent content updates, among other.

Off-page SEO on the other hand involves creation of backlinks to the site.

This can be done through blogging, social media sharing of content, forums, plus many more.

Search engines optimization is can be complex, but it is nothing close to rocket science.

In as much as website owners can try and implement some of the aforementioned features and practices on their own, contracting the services of a competent SEO expert is highly recommended for the best results.

Note that SEO is a journey and not a destination.

Even if you succeed in making it to the first page, you have to keep implementing these strategies to maintain the position or risk dropping and losing it to other websites eyeing that very position.

Remain consistent and constantly learn what’s new.

Everything on the internet changes rapidly and it’s your duty to stay in the loop.

Best Wishes!