All posts tagged Writing Ads

Ad Copy

Basics of Writing Good Ad Copy

Writing good ad copy is a skill that many people should learn, regardless of whether they actually want to be a copywriter or not.

If you are sending a lot of emails in your business then these same skills and tactics apply to you as well.

While there is a slight difference between writing copy online vs. offline you should do your best to master both.

Being able to get the attention of potential customers is vital to your business and can be the difference between getting leads and converting them into raving buyers.

Today I want to discuss with you some tips that can improve your ad copy to get the desired results you seek for the success of your business.

These tips should be on your mind when writing your ad copy because they will help to save you money in the long run and increase your sales over time.

The following list is a quick overview of what it takes to write good copy.

Writing Good Ad Copy

1. Understanding your target audience

It is much easier to write to someone if you know a little bit about them and their background.

Make sure you are doing thorough research on your target audience and are speaking directly to that core group when writing your ad copy.

You should come up with a mental image of who your target audience is and touch on the things they may want or desire.

Focus on their age, where they live, their income, and what their likes or dislikes are.

This will get you a long way in figuring out how to market to your specified audience.

You always want to know the answers to these two questions:

  • Why should your customer buy this product and
  • What’s in it for them?

Many times marketers write copy from their point-of-view and it tends to come out too sales pitchy.

If you aren’t focusing on the needs of the customer then you will never be able to give them what they need and most likely aren’t going to make many sales.

2. Try to find a way to make your ad copy stand out from other marketers online

Most likely the people subscribed to your list are also a part of another list.

What makes what you have to offer different from theirs?

Look for similar sales pages and look for an angle or hook that is different.

3. Have a specific purpose to your ad copy

Yes you want customers to buy, but your objective should be to help solve problems first by offering solutions to the needs of your customer.

4. Take the time to write a good headline

The headline is the first thing they will see so it’s in your best interest to make your headline interesting.

If your headline is weak the customer will likely not read the entire sales page.

If you are writing emails then this section pertains to your subject line.

You want to give your readers a good enough reason to open your email and expect value and purpose.

5. Use headings and sub headings

Headings and sub-headings help to not only break up your copy, but they also help to highlight the benefits of the product.

Remember that ‘what’s in it for me?’ question.

This helps to make the sales copy have more of a flow and gives the reader time to think about what you’re saying.

6. Avoid using filler or fluffy words

It’s not in your best interest to use words like maybe, hope, wish, try could and perhaps.

You want to use concise sentences that are definite and to the point.

Using words like will and can work great.

And always write your copy in the present tense to add strength and definiteness of purpose to your ad copy.

Instead of saying something like ‘was chosen’ it would be best to use ‘received.’

7. Use testimonials or customer quotes

Testimonials work wonders in your ad copy.

This really helps to add proof and to show that others are benefiting from what you have to offer.

If you can add a photo along with their testimonial it boosts your credibility tremendously.

If you can make these people seem real to your potential customers, the better your copy will convert.

It also helps to add there location, but make sure you get permission first before adding testimonials.

It’s best to not use their full name, but an abbreviation of their first or last name.

Once you have finished writing your copy make sure you read it out loud a few times to make sure it flows correctly and gets the point across.

You can also have someone read over it for you.

If you stumble over a section go back and edit it as best as you can.

If someone else reads it see if they are compelled to purchase it, if not, change it!

By utilizing these basic concepts to each piece of ad copy you write you should be well on your way to converting your leads into customers.

Best wishes!