Why Do Most People Fail in Internet Marketing?

Internet marketing is a living breathing business.

Just like any brick and mortar business on the street it should be treated as such.

Because the entry process of starting a business online is so easy, many people get caught up in the illusion that making online is even easier.

They start a website or join a business and spam links on different websites thinking their going to get lots of sales.

Or end up doing things that aren’t beneficial for their business wasting time and money.

This leaves a sour taste in their mouths and people give up and give internet marketing a bad name on their exit.

In today’s post I wanted to discuss some key reasons why people fail online never to return again.

Why People Fail in Internet Marketing

1. They Fail to Choose the Right Niche

Choosing the right niche is vital to making money online.

Many people just pick something they think can be profitable and try to make something happen with no real proof of success.

If you haven’t done the proper research in selecting a niche that is profitable and doesn’t have much competition then more than likely you will be setting yourself up for failure from the beginning.

By doing proper research you set yourself up to get going in the right direction from the jump.

Just because you like tubing doesn’t mean it can be good for you to market online if there is no market for it.

2. They Fail to Invest in Their Education

Investing in yourself is key to success online.

If you aren’t willing to spend money on products that can make you or your business better you are setting yourself up for failure.

I get it, the internet is full of information.

Everything you need to know on internet marketing can be found for free, but my question to you is do you know how to process all of that information.

When I began online I thought I could do it all on my own.

The problem was information overload.

I would constantly leave myself frustrated.

I felt like I was going in circles with my marketing efforts and not knowing where to start or go next once I got past an obstacle.

3. They Have Shiny Object Syndrome

Majority of newbies get caught up in the shiny object syndrome.

Each new big thing that comes out they are ready to jump on it leaving what they’ve been doing behind.

By constantly abandoning projects that you have started will never gain you the success you seek.

If you want to be successful at anything online you must pick a method and stick with it.

Master it and move on to the next thing once you’re comfortable.

4. They Give Up Too Early

If you give up too early in anything you will constantly fail.

So many people get into internet marketing to get their feet wet instead of just diving in and going for it.

They get started for a few days, a couple weeks, or even a month and expect to be making a full time income off a few hours of work.

It just simply doesn’t work that way.

You must learn many different things to become successful online and know how to apply a multitude of strategies.

Very few people have made fortunes overnight if anyone at all.

Most people fail online because they do not take action long enough to see results.

At the first sign of an obstacle they quit.

5. Lack of Belief in Yourself

The main reason people fail online is because they don’t believe in themselves.

Thinking it’s not possible to succeed online, but just taking a shot at it anyways.

If you’re going to get into internet marketing GET INTO IT.

Don’t half do everything or skip over things because they seem too difficult.

Believe that you can do the video, or make the post, or write the copy, they do the things you need to do to master it.

There are so many different components to internet marketing, but believing in YOU is the most important asset you can have.

People fail online because they don’t come in with the right mindset.

If you don’t have a vision or a why then there is no motivation for you to do what’s necessary to succeed online.

Success is not guaranteed in any business and if someone tells you it is then you need to run.

Nobody can guarantee you success because they can’t guarantee that you’re going to do what’s necessary to succeed.

Only you can decide that.

Decide today to not fail in your business and develop the mindset you need to succeed by investing in yourself and getting around people who want to see you win.

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Best Wishes!

Why Do Most People Fail in Internet Marketing? was last modified: May 24th, 2015 by BJ Henderson


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  3. Thanks Stu. Knowing yourself is the most important with life in general I think lol.

    Shiny object syndrome will get you every time. People have to get out of that frame of mind for the instant gratification. Nothing worth truly appreciating comes instantly. It is about learning and mastering yourself and your craft. One step at a time. Create a plan and stick to it. Don’t deviate. Thanks.

  4. Great article BJ. I think all 5 of these are right on the mark. I’m sure we could add more to this to infinitum but let me just put one out here, “Not Knowing Thyself”.

    I have tried to do most all things related to implementing the “latest tactic”. And then things don’t get done fast enough. (That is what aids the shiny object syndrome.) When it takes too long to get the result I am trying to achieve- because I just spent 3 hours looking for the right plugin to do “whatever”- then I think “their has got to be another way”. And low and behold, I check my inbox… and There Is A Better Way… 5 of them actually – at least thats what the sales letter says! Hahaha.

    Now if just stuck to what I am good at, and then found someone else who knows the other parts, and just let him handle that part, I can move much faster toward the goal.

    So if I know what I am good for, and what I am not good for, maybe I’ll move faster and not stumble so much with the stuff I have no business working on anyway.

    Great Post, Thanks

  5. Thanks for reading Ewan. I know how it can be, but you have to persist and keep on going. When I first started I gave up after a while, but ended up getting back into internet marketing. It takes a lot of work. Initially when you get started you don’t think it’s that much work, but it’s an actual business. You can’t have that shiny object syndrome. You’ve got to pick one thing and stick with it. Continue learning brother.

  6. Hi Henderson,
    I really liked your post.. It’s very difficult to stay always motivated.. I started blogging in 2011. but i gave up early (after 3 months).
    Now i try to stay in the game and learn how to continue.

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