Writing Effective Headline Copy

The headline is very important when it comes to writing your copy.

It’s the first thing that grabs the reader’s attention and get them wanting to read more of what you have to offer.

Before you even begin to write your pitch you should be figuring out your headline.

It may take some time, but in the end it will be well worth it once you figure out a catchy headline.

Make sure you study other headlines in your niche and do your research on what things are working in the market.

People respond to powerful and enticing headlines that make them feel a certain way emotionally or puts fire in them to want to take action.

It’s best to use attention grabbing words.

Some examples include:







These words grab people’s attention and imply something unknown and powerful about to be revealed.

If you’ve seen copy from other marketers you have probably seen some of these words before.

It’s because they work.

4 Elements That Can Be Addressed in a Headline


Self-Interest deals with providing the prospect with what they want.

Anybody looking to purchase something is looking to fill a need or desire they have…so by writing your headline in a way that addresses the “What’s in it for me?” question you are well on your way to writing a good headline.

An example would be “How to Publish Your First EBook on Amazon.”

People looking to learn how to publish ebooks on amazon will know that the body of the copy should address how they can solve their problem of learning how to accomplish the “What’s in it for me?” Publishing an ebook on Amazon.


The news headline should be written in a way that imply’s something big is coming, or something new is being announced.

The body should address a product that describes something that wasn’t previously available, but a long-standing problem has been solved with some solution.

An example would include:

“Finally, an incredibly new and easy weight loss method that blast the weight off quickly. Feel healthier, look sexier, and be happier with this amazing new weight loss secret without having to change your diet or take any pills.”

This headline displays to the reader that the weight loss method is different than what’s been offered in the past.

It also lets them know that it’s quick, easy, and can change the way the feel both inside and out.


Headlines that invoke curiosity in the reader usually deal with a some secret revealed or the promise of generating a want.

An example would be;

“Discover the secret of how a homeless man went from living in a box to becoming CEO of his very own company in less than six months. Learn the secrets he’s never disclosed until now.”

This headline entices the reader by leaving a lot of unanswered questions. How did he do it? What did he do to get off the street? Why did he do it so quickly?

This kind of headline makes the reader want to dedicate a bit more time to figure out exactly what he did and if they can do it too.

Quick and Easy

People also love learning how to do something quick and easy.

This works well in headlines if you are telling the truth.

Never lie in your headlines and only use ethical copy to get your point across.

If there is a quicker or easier way to solve someones problem do your best to provide it in the actual product.

It’s usually a good idea to write multiple headlines and then narrow it down to the ones that fit best.

Also, if you write your headline before actually doing the copy you have a guideline to follow for writing persuasive copy that will get people to take immediate action.

Your headline should not be taken lightly.

Spend as much time and effort as you need on it to get it right.

Every part of a sales letter should be treated with full importance.

If your headline does not jump off the page to you then revise it until it does.

Best Wishes!

Writing Effective Headline Copy was last modified: May 12th, 2015 by BJ Henderson

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